The fashions they come and go, and one that pursues this constant is that of go out in pajamas. Pajamas, ‘pajamas’, ‘pyjamas’, ‘PJs’… the famous e ‘influencers‘ They succeeded a decade ago by appearing at events, ‘photocalls’ and television programs with those garments. Yes indeed, label. With superior and well ironed fabrics, even with the line made in the pants. In addition, they were like a brush, made up and combed, which divas and divine. Is trend It’s had its ups and downs, but it still pops up from time to time. In addition, she has evolved and now it is fashionable to go for a walk, literally, with her pajamas on or with their substitute, the ‘loungewear’. And if it can be with House slipperswith the freshly washed face and a bow anybetter than better.
It’s nothing extraordinary. On the contrary, it is something very natural, comfortable and casual. The most recent case on the national scene is that of a presenter Lara Alvarez, that she was caught that way by the paparazzi. But this fashion was born in anonymity, specifically this winter in the streets of paris. Until already has its own name: NBNthe initials of Netflix-Baguette-Netflix.
A fashion between “laziness”, “snobbery” and “anything goes”
The EiTB correspondent in Paris, olatz simon, he realized the matter. “I see more and more in Paris that going out in pajamas for bread or small errands weekends. They tell me they call it NBN. I’m sure it’s not just here,” he explained. Then he added that “this girl, after walking around for a while, has sat down on a terrace to have breakfast.” It’s true, this phenomenon has already spread and is seen in big cities like London, Toronto, helsinki, NY, beijing, Shanghai, Miami Y Barcelona. As it has permeated strongly, upwards, the experts pronounce themselves: it is a fashion among “laziness”the “snobbery” and the “I don’t care what they think of me” and the “anything goes”they assure.
I see more and more in Paris going out in pajamas for bread or small errands on weekends. They tell me they call it NBN, Netflix-Baguette-Netflix. It sure isn’t just here. So far I can read. pic.twitter.com/2Nkf4vx8aq
— Olatz Simon (@SimOnTheWay) January 22, 2023
“A reflection of indifference”
What seems comfortable and trivial “is an indicator of laziness, tiredness and exhaustion shown by society“, explains to EFE the professor of protocol and social etiquette Miguel del Amo. “No matter what you wear, no one is going to find out. People don’t look down the street and less so in big cities, we don’t analyze ourselves,” adds del Amo for whom this trend is not a fashion, but “a reflection of indifference“.
In today’s society “anything goes”, says the social etiquette expert, who considers that having breakfast in a cafeteria in your pajamas can be “super modern” for some and for others, “unhygienic“. In this sense, a municipal office in the town of Dos Hermanas (Seville) opposed this convenience in 2021 by hanging a sign on the door that said: “No user will be attended to who comes dressed in pajamas or home dressing gown“. Years before, in 2017, the Los Monaguillos cafeteria in Malaga also prohibited entry in pajamas or a robe for “hygiene and respect” Of customers.
A side effect of the pandemic
On the other hand, del Amo believes that this fashion is a side effect of the pandemic, which did not bring just a fever for confectionery. The confinement dynamited any rule that could still dictate how one should dress. In the absence of leisure and travel, it became fashionable to hang on instagram the ‘outfits’ of pajamas and all kinds of comfortable clothesthe already famous ‘loungewear’.
In addition, brands quickly capitalized on that need for comfort with ideals knitted sets of colors with which indistinctly sleeping, being at home or going out on errands No regrets. In fact, the vein is still there and large companies launch a collection of garments to hang out at home each season. “We have become accustomed to working at home, in Pijama and slippers”, del Amo admits, although he believes that “it will not be a fashion with much travel“.
I thought you had this new urban tribe located: NBN (Netflix-Baguette-Netflix). Basically what our Extremaduran and Galician grandmothers did, but with a checked robe pic.twitter.com/q7MFurku41
— Asier Felix (@asierfelix) January 26, 2023
“False negligence”
Related news
for the designer Juan Duyos it is not a current custom. “The thing about going out on the street in Pijama His whole life has been lazy or eccentric people”, he considers, while remembering that his grandfather always went to the bullfight in his pajamas because he was too lazy to change. “The square was his, he thought it was like being at home”.
The fashion communication expert Blanca Zurita believes that this trend denotes “a false neglect“with a dot”snobbery” Y “provocation“. Although he admits that he has sometimes gone out in his pajamas at dawn to go look for his children, look for a pharmacy on duty or the last walk with the dog after the movie, a confession more popular than one might believe.