The trend of apps on Valentine’s Day: more flirting and less commitment

Despite the fact that February is the month of love, dating today is not a priority for many singles. According to surveys, the majority of young people who belong to the Generation Z and Millennials They consider that dating apps and social networks serve them to meet new people, and have casual encounters, but not to find a partner.

The appearance of the Internet and social networks have significantly expanded the possibilities of dating, which changes the expectations of people who prefers to have several appointments at the same time rather than lean directly into a commitment to a stable partner.

But even among those who are still looking for a partner, changes occurred as a result of the rise of dating apps. A study from Stanford University found that 40% of the couples that form today met through the Internetand with the appearance of the coronavirus, the apps had a growth peak that continues to rise.

In fact, a survey carried out by Sensor Tower Data in the United States during 2022 revealed that there was a 17% increase in the use of dating apps compared to the previous two years. In addition, some dating apps quadrupled the number of users in the same period of time. Between the last months of last year and the beginning of 2023, the use of dating applications skyrocketed 30%.

Of course, the increase in the search for casual encounters is not the only change in the way people are living their ties. The restatements of the paradigm of romantic love and monogamy They produce a shock in the way people bond, and many people decide to open the couple instead of experiencing their meetings clandestinely.

The dating site Second Loveconducted an anonymous survey according to which the 75% of men confess that they would ask their partner the possibility of having an open relationship, while only 14% of the users consider it an option. In addition, 82% of users confessed that they are only looking for more fluid and less committed relationships. Although the percentage of people globally who crave an open relationship is still low, it is a trend that continues to grow.

Anabella Santos, Second Love spokesperson for Latin America, explains: “Currently we are observing that every time the number of users who are encouraged to reveal in the descriptions of their profiles that they are in an open relationship is greater, which shows that it is something that is increasingly “whitewashed” in current relationships. And he added: “45% of users revealed that they would accept that their partner is also in a dating app to look for an affair at the same time.”

by RN

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