dtell me how old you are and I’ll tell you where you’re going: that’s right, different ages correspond to different holiday ideas and destinations. For example, the Millenials this summer 2023 will go to Tanzania and Vietnam, Generation X and Baby Boomers to Italy and Portugal, Gen Z to Morocco and Norway.
Different trip according to age
To say it is Tramundithe first Italian marketplace of organized group travel, which analyzed the searches and reservations of Italians on the platform for the period June-September 2023. As a general figure for this year’s holidays the The Middle East is the queen destination: Jordan and Turkey share the interest of Italians of all ages and will see a tourism boom on the part of our compatriots.
GenZ chooses Jordan and Türkiye
Looking at the different age groups, however, we understand how each one has, not only its own idea of a holiday, but also favorite destinations. There Generation Zfor example, made up of the under 26s, is the one that moves to a greater extent alone, 48% of bookings are solo, and resorts to organized trips to reach destinations that are more difficult to manage independently, but still in a relatively economic. Beyond Jordan and Türkiyewhere the average expenditure is 120 euros a day, less than in Europe, Asia or Africa, the preferences go towards Norway and Morocco especially to visit the imperial cities.
The Middle East dominates for sales and departures, but different generations correspond to different preferences (Getty)
Millenials go in pairs
THE MillennialsOn the other hand, the generation born between 1981 and 1996, are the ones who most love to travel as a couple and aim much more, than the other generations, at long-haul destinations. They are the ones who fill the reservations of the tour in Africa, Tanzania in primisAnd Asia where the favorite destinations are Indonesia, Vietnam and Nepal. When they choose Europe, however, they focus on Italy and Greece.
Closer destinations for GenX and Baby Boomers
As for the Generation X: those born between 1965 and 1980 will go on holiday in a group, four or more or as a couple much more than alone. In addition to the leading destinations of the moment, short/medium range ones prevail, such as Italy, Norway and Spainwhile those who want to go further choose the Tanzania.
Finally, the so-called Baby Boomers: those born between 1945 and 1964 prefer to move in small groups of acquaintances and aim for relatively “easy” destinations: Portugal and Iceland these are the destinations that see them most active.
I travel, but how much does it cost me?
Also on the cost chapter there is a difference according to age: the average expenditure per personin fact, it seems to be directly proportional to age. The average cost for a trip for one person is 120 euros a day for Gen Z, around 140 for Millennials and 160 for Generation X and baby boomers.
There is also a relationship between age and days in advance with which you book: the younger you are, the earlier you book. Generation Z books an average of 115 days in advance, Millennials 112.98 for generation X and finally baby boomers book an average of 92 days in advance.
The Middle East appeals to all generations
Returning to the general situation, the analysis shows that if the Middle East dominates for sales and departuresthis will also be a summer with opportunities for European tourism: a third of bookings will remain in proximity, with Italy, Greece, Spain and Norway to drive.
This choice, however, more than a matter of taste, is motivated both by difficulties encountered in renewing passportsboth for prices and since after Covid, you want airline operations have not yet returned 100% to pre-pandemic levels, they have not yet returned to being competitive.
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