C.hi at their exit immediately got their hands on the new ones iPhone 13 Pro or iPhone 13 Pro Maxas well as dabbling in cinematic videos like Kathryn Bigelow, he was able to appreciate the novelty of Macro photos. Finally, every little detail can be captured for ultra-close photos even with your phone. Green light for details of bees on flowers, shades of color, textures and micro universes not visible at first glance.
The new lens design, ultra-wide angle autofocus and software integration bring macro photography to the iPhone.
And since Macro lovers are a world apart in the photographic landscape, this year Apple wanted to dedicate the usual one to them “Shot on iPhone” Challengand that every year gives us breathtaking photos taken with the latest devices of the Cupertino maison, and kick off the first Shot on iPhone Macro Photography Challenge.
How to participate in the challenge
To participate, just share your macro photos, taken with iPhone 13 Pro and iPhone 13 Pro Max, on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge. Weibo users can participate using # ShotoniPhone # and # iPhonemacrochallenge #. In the caption you must indicate the iPhone model used to take the photo. Images can also be emailed to [email protected], in their maximum resolution and naming the file with the format “name_surname_macro_modelloiPhone”. The subject of the email must be: Shot on iPhone Macro Challenge Submission. Photos can be shared as they were taken, edited using Apple’s editing tools in the Photos app, or retouched with third-party software. Images received will be accepted starting at 6:01 am PST (3:01 pm GMT) on January 25, 2022 until 11:59 pm PST (8:59 am GMT) on February 16, 2022. Participation is only allowed to users who have already turned 18; the challenge is not open to Apple employees or their close family members.
Macro photographs taken with iPhone 13 Pro and iPhone 13 Pro Max are sharp and detailed.
Apple’s Tips for Challenge-Proof Macro Photos
– Get closer to the subject: you can get up to 2 centimeters away.
-Fix the main focal point near the center of the frame – this is where the focus is sharpest when taking macro photos with iPhone.
-Touch an area in the frame to set a specific focal point.
– Shoot at 0.5x to use an ultra wide-angle field of view, or at 1x if you prefer a tighter shot; the iPhone will automatically switch between cameras as you approach the subject, maintaining the 1x frame.
The jury of the “Shot on iPhone Macro Challenge”
To choose the best photos will be 10 experts, five from Apple and five professional photographers from around the world. Winners will be posted on apple.com and shared on Apple’s Instagram channel. They could also appear in digital campaigns, in Apple Stores, on external billboards, or even in a public exhibition. In short, a beautiful showcase for professionals and amateurs.
The photographers
Anand Varma is National Geographic Explorer and award-winning photographer convinced that the camera is not just a tool for capturing what he sees: it is a way to illuminate the layers of beauty and complexity that otherwise remain invisible to the naked eye. An integrative biology graduate, Anand highlights creatures whose incredible details aren’t usually noticed, while uncovering new stories behind the science.
Apeksha Maker lives in Mumbai and is co-founder of The House Of Pixels photo agency. His photography is a path towards “self-expression”. She collaborates with a wide range of international brands and Indian actors and actresses, and her images of her regularly appear in India’s top-read magazines such as GQ, Elle and Cosmopolitan.
Peter McKinnon he is an internationally successful photographer, director, YouTube creator and entrepreneur. Use their platforms to inspire and help people pursue their passion behind the goal. In 2019 he was named Breakout YouTuber of the Year at the Shorty Awards, and in 2020 he won the Streamy Award for Cinematography. His photograph appeared on two special collector coins issued by the Royal Canadian Mint.
Paddy Chao it’s a photographer specialized in capturing moments of everyday life using iPhone. His work is heterogeneous: she photographs streets, people, landscapes and architectural elements. His iPhone photos have earned him numerous international awards, including a National Geographic photo contest, PX3, Mobile Photography Awards (MPA) and IPPAWARDS.
Yik Keat Lee is a self-taught urban photographer living in Singapore. At the age of 25 he collaborated with important international brands, including Louis Vuitton, Burberry, Adidas and Porsche on the occasion of local seasonal campaigns, and large local companies such as OCBC Bank of Singapore and the national broadcaster Channel 8 as part of initiatives photographic. He is known for his cability to create unique narratives with images of ordinary life, and devotes enormous effort to the creation of each of its visual content. He is active on many social platforms, where he teaches others to create great photos using mobile devices.
The Apple team
Arem Duplessis works closely with internationally renowned photographers and photographers in her role as director of photography on Apple’s marketing team. Previously, he served as the New York Times Magazine Design Director for nearly ten years.
Billy Sorrentino he is responsible for photography experiences on all products and is part of the Apple design team. Before joining Apple, he was Head of Creative at WIRED and collaborated with many international personalities in editorial photography.
By Huff she leads product management for the Photo and Camera apps at Apple, and is herself a passionate photographer who loves to explore and photograph the world with her iPhone.
Kaiann DranceIn his role as Vice President of Worldwide Product Marketing, he works with Apple’s talented teams to deliver products that put exceptional photographic tools in the hands of many – from the first iPod touch with camera to the latest line of iPhone 13 and iPhone 13 Pro.
Pamela Chen leads the development of aesthetics and visual storytelling in Apple’s Camera and Photo software team, working closely with creators and artists from around the world. Previously he served as editorial director of Instagram and senior photo editor for National Geographic.
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