White Papers > Marketing > White paper: the secrets of success to launch and quickly develop your DNVB
In this white paper, Emakina and Adobe discuss the challenges imposed by the DNVB model. The two companies reveal the key success factors of these brands born on the web.
By Emakina & Adobe
French language
As e-commerce grows, new players emerge. Among them, the Digital Native Vertical Brands (DNVB). These brands born on the Internet are renowned for putting the customer experience at the center of all their priorities. They also rely on social networks and content creation to develop a strong community. On the operating side, it relies on Direct-To-Consumer (DTC), bypassing intermediaries in order to establish a direct link with their customers and reduce their costs.
Thanks to this approach, they manage to overshadow well-established brands. Adopting the DNVB model, however, poses many challenges. In this white paper from Emakina, co-authored with Adobe, you will discover the challenges that a DNVB must face in order to launch and develop rapidly.
Each chapter reveals the secrets of DNVB success, including those of Fulllife. You can take inspiration from the success story of the brand of clothing for gamers, which has relied on storytelling and gamification to offer a unique customer experience.