The Spanish fashion house brought a special edition sneaker that was already completely broken and damaged and it had a price tag of no less than €1,450. “These sneakers mock the rich and the poor at the same time,” someone wrote on social media.
Real broken shoes from the Salvation Army
This got the Salvation Army thinking. They now come with the Truly Destroyed-campaign. With this promotion, the non-profit is offering eight broken shoes for sale for the price of a designer shoe, which is €1,450. The difference? The Salvation Army shoes are really broken, as they have been worn for months to years by people who lived on the streets.
Homeless in the Netherlands
“It is good that the conversation, the attention is shifted in this way from a fashion stunt and fuss to a real social problem, such as the large number of homeless people in the Netherlands: at the moment there are 32,000,” says Thamar Keuning of the Army of the Army. salvation.
The Salvation Army
‘Truly Destroyed’ is a non-profit project created by Cloudfactory for the Salvation Army. The real broken shoes of the homeless have been photographed by the well-known Dutch fashion photographer Carli Hèrmes. “It would be (very) nice if we could use this ‘activist’ campaign to make consumers and people in the fashion industry aware of the value of clothing.”
Source: Salvation Army† Truly Destroyed