The Rolling Stones launch iced coffee kit with Keurig

The Rolling Stones and beverage maker Keurig have launched a new joint product: an iced coffee making kit called Start Me Up. The package, named after the album’s opener Tattoo You (1981), includes a K-Iced Brewer and an Iced Coffee Tumbler, both featuring the band’s lip logo. Also included are 12 pods of a new coffee blend that the Rolling Stones are said to have helped develop. In addition, buyers get access to a Spotify playlist specially curated by the Stones, which is intended to accompany the coffee enjoyment musically. The purchase price amounts to 140$, which corresponds to about 130€. The number of pieces is limited to 400, delivery to Europe is currently not possible (June 7th).

Becky Opdyke of Keurig: “Whether you’re a veteran iced coffee drinker, a longtime Rolling Stones fan, or just looking to expand your coffee habits, we invite consumers to infuse a little rock ‘n’ roll energy into their iced coffee experience bring to.”