The first month of Javier Milei In the presidency he leaves many criticisms of his style of communication, in permanent confrontation with journalists and public figures such as the case of Lali Espósito last week. The claims extend to his team in that area and to the spokesperson he exercises. Manuel Adorni In the same vein, seeking to ridicule former colleagues. This is why she alienated others who were tempted to join the official press teams, which are integrated into their front lines by communicators with whom Milei already had an affinity.
Manuel Adorni
Winner of a Martín Fierro digital as “best twitterer” In April 2023, he is the official spokesperson for the presidency of Javier Milei “Economic analyst and consultant. University professor. Presidential Spokesperson,” as his account on the social network Infobae columnist published his latest text on November 24 under the title: “A different president, for a different Argentina.”
The journalistic journey of Adorni is closer to Milei’s: a television debater, from Intractables to Crónica TV. “I do want a crack. I do want the criminals, the corrupt, the crooks, everything that is not good for Argentina, on one side and the good people on the other,” he declared.
Marina Calabro
The journalist and political scientist, LN+ journalistwas the first to reject the place that Adori holds today: the offer of Karina Milei and Nicolás Posse to be the presidential spokesperson. She had spoken to the president, and was tempted by her role, but she finally told them no.
Jorge Lanata asked him on Radio Miter if he was going to accept the position he held Gabriela Cerruti and she answered: “I know that his hidden, underground intention is to free himself from me. I am very clear about it, but I have bad news to give you: she is going to have to continue putting up with me. Life is like that, not everything is so easy, not everyone is going to get rid of it.” And in dialogue with “LAM”, Calabró revealed: “My idea in 2024 is keep doing what I do“.
Eduardo Serenellini
After the departure of Bethlehem Stettler (with time in public service in the City Government, very close to Santiago Caputo) in front of the Secretary of Communication, the arrival of the journalist took place Eduardo Serenellini, former LN+. A 57-year-old native of Mar del Plata, Serenellini has a long career as a journalist. Since 1996 he acquired radio and television spots, and was in charge of marketing with his production company, Gruppo Serenellini.
Milei’s friend, he interviewed him regularly every Monday on his Radio Continental program called “Continental Pulse”, where he used to have the scoop, ahead of Eduardo Feinmann.
Jorge Zonzini
Specialist in communication, image and crisis management, his popularity comes from the successful installation on media from a diverse list of now celebrities from sports, politics and entertainment (two areas that are combined today with the couple Milei and Fátima Flórez among others).
Zonzini worked in the beginning on the positioning of the controversial “cosplayer” deputy Lilia Lemoine as well as his partner, the designer Ivana Picallowho dressed several personalities of the new government for the inauguration and the subsequent gala at the Teatro Colón.
Thus the name of Zonzini (who is linked to the libertarian’s small screen beginnings, when he frequented Alejandro Fantino’s program) would have been taken into account to integrate the Milei teamin an attempt to control the “heiteo” in social networks.
But the media manager ruled it out: “In no way would it be in my professional plans to integrate a amateur structure (…) that in terms of communication maintains a mystical discourse and esoteric prose that places the responsibility for everything carried out and for the future on the forces of heaven.
Iñaky Gutierrez
Less than a month into his administration, the president fired his “Golden Boy” from social networks for using the Presidency account to retweet a personal post. With more than 120 thousand followers on Twitter, the young Law and Economics student stood out as one of the references in mileista youth networks.
“Mauricio contacted me in February 2020, congratulating me on the work I had been doing. And he called me to a meeting with Patricia Bullrich,” Iñaky said in an interview. And he added: “Milei is a great friend of mine. I widely share his speech.”
Javier Lanari
Former journalist of several LN+ cycles, including “+Viviana”, along with Viviana Canosa, Javier Lanari is the new Undersecretary of Media Javier Milei. The announcement of his appointment was made by the presidential spokesperson Manuel Adorniwho is a friend of Lanari.
He came to government after the resignation of Eduardo Roust, who left his position citing “strictly personal reasons”, as he indicated in his departure statement. Adorni described Lanari, former Radio Rivadavia, as “Great person and excellent professional.”
by RN
Image gallery
