The Readers’ Car of the Year faces its final stretch

We are now closer to knowing the winner of the 2024 Prensa Ibérica Readers’ Car of the Year award. The next day Final voting will close on December 21 from which the victor will emerge twenty-second edition of a recognition that has become a benchmark in the Spanish automobile panorama.

Users are the final judges of an award in which every vote counts. And since the finalist brands are very aware of this, a group of directors of each of the firms who have representation in this last vote, They met to argue the reasons why your vehicle should be the new Readers’ Car of the Year.

The central facilities of the Hotel Raddison Redlocated on Atocha Street, in Madrid, hosted this event that was characterized by its familiarity and the camaraderie that prevailed among all attendees.

A meeting in which it was going to be revealed why the Citroën C4 the readers of the Prensa Ibérica newspapers.

José Ángel López Tens was in charge of opening the presentation session. The communications director of Citroën Spain defended the C4 X candidacy based on numbers that reinforce the “made in Spain” character of a range characterized by its versatility of engines, comfort and efficiency.

Albert Cavero, Honda’s top communication representative in our country, was in charge of explaining the main advantages of a car like the CR-V. A model that, with almost 30 years of experience, is presented in a larger, technological, safe and electrified sixth generation thanks to its innovative range of hybrid and plug-in hybrid engines.

The “defense” of the Hyundai Kona candidacy came from Juan José Martínez-Saavedra and María Cabrera. Both the communications director and the product manager of the Korean firm thanked the choice of the Kona as a finalist, while highlighting the importance of this model for the brand as well as for the entire B-SUV segment, in which it is now It ranks as one of the largest and most technological models, and in which it maintains its commitment to gasoline and 100% electric engines.

A fully electrified trend that Kia has also followed with the EV9. The maximum exponent of the EV range of the eastern manufacturer had the support of his communication department with Ignacio Villegas and Inmaculada Guerra, and of Alberto Remacha, the brand’s product manager. A model that fully enters a market such as that of large all-terrain vehicles, with totally innovative details such as its new design language or its luxurious and comfortable cabin for 6 or 7 passengers.

Aurelio García, communications director of Lexus Spaina, highlighted the fact of being the only representative of a premium firm among the finalists, with a car like the LBX designed specifically for Europe, and in which the Spanish market is presented as the main objective for this new B-SUV.

Finally, Javier de la Calzada He closed the presentation session as head of SsangYong’s communication department. A manager of the Korean firm who “bragged” about the brave and attractive aesthetic and technological proposal of the brand in the development of the SsangYong Torreswhile inviting readers to be brave and cast their vote for this new all-terrain vehicle.