Data is a lever at the heart of the good development of a retail company. It represents a wealth of important information allowing brands to get to know their customers better in order to anticipate their needs and offer them relevant and personalized offers and services. Used well, it can help meet the challenges of attractiveness, conversion and performance.
To better understand how to take advantage of data in this sector, Diamart Connect, the specialist in technological changes in distribution, is organizing Retail Data Day. This B2B event will take place on Friday March 11, 2022 from 8:30 a.m. to 2:30 p.m. at the Club de l’Étoile, in the heart of Paris.
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Focus on offer and pricing
The objective of this first edition is to enable Data Directors, Chiefs Data Officers, Offer Directors and Pricing Directors in retail to understand how to use data in the design of the offer and pricing. Indeed, it is sometimes complex to apply fair and dynamic pricing based on factors such as demand. Data can be great allies in accomplishing this task. They make it possible to optimize prices to meet profitability and customer satisfaction objectives.
Enriched and shared, data also appears to be a central element in the development of the offer. It helps to improve it in real time in order to meet customer expectations and retain them over the long term. At the same time, it ensures the fluidity of the supply chain, particularly with regard to replenishment and inventory management. By participating in this face-to-face conference, decision-makers will discover how to improve the offer and pricing thanks to data.
A solid program
During this event, participants will be able to benefit from the experience of leaders and specialists in data and retail. Among them, Xavier Guedon, Director of Support & Organization at E. Leclerc, Sébastien Hidocq, Chief Data Officer at Decathlon, Carole Prat, Director of Pricing & Sales Performance Analysis at Fnac Darty, and Edouard Beaucourt, Country Manager France at Snowflake. So many reputable companies in these sectors that will provide you with advice on the use of data within your organization. Leroy Merlin, Auchan, Cultura and other retail companies will also be present.
Here is the program of the event, which will take place in four stages:
- Two use cases with sharing of experiences between retailers, illustrations of data at the service of retail performance;
- A round table with leading speakers, retailers and experts: “Data, at the heart of tomorrow’s retail?” » ;
- Five 7-minute demo pitches of innovative solutions;
- A VIP lunch by invitation, bringing together retail leaders, experts in data, supply and pricing.
This conference is a unique opportunity to learn more about the experience of large companies and get the point of view of retail specialists. To find out about the key roles that data has to play in the future of your company, don’t forget to subscribe to the Retail Data Day.
The event is reserved exclusively for managers and executives active in distribution and brands. Data, marketing, offer, pricing and digital directors and managers will be given priority. Invitations subject to availability.