They are planned with more dedication than a celebration of adults. And it is that, as for the vast majority of parents, the wishes of their children are an absolute priority, when it comes time to celebrate a birthday, baptism or communion there is no ceiling for the imagination.
This is how they understood air fresheners, organizers and general suppliers of this type of celebrations, who have been sophisticating their proposal along with the demand. Today a 5-year-old birthday can consume the same budget as a small wedding, and for spoiled childrenThe sky is the limit.
game universes
It is no longer about hanging some garlands and putting together a piñata. Today the boys’ celebrations are organized based on themes, which are defined from decoration and cake down to the animation. Unicorns, superheroes and movie characters (“Charm” are all the rage) are some of the most used.
Among the games, especially the “soft seats”small corners that can be assembled simulating different adult life situations and rolesfrom a farm or jungle and forest area to a veterinary, some Formula One boxes and an art atelier, among other options.
“We have Montessori playgrounds, personalized and themed, and corners for symbolic play. What is being asked for the most are squares with blocks and the art corner, to optimize the age gap in the celebration”, details Daniela, creator of Magicland. Her proposals can be set up in gardens, SUMs, patios or terraces, adapting to the space of each guest.
Although of course, the celebrations in style will not settle for just one of these corners, but will find grace in combining them to create more and more possibilities and game universes. As Luciana Salazar did for her daughter Matilda, whose 4-year-old celebration was organized in a room with three game corners designed for children of different ages, several inflatables, a live princess show and a popcorn stand, among other details. “It was one of the most luxurious events we participated in,” they say from Magicland.
The general idea that prevails these days is to put together a kind of amusement park for children, in the sense of having various games and stimuli in the same event. For this reason, they recommend that the initial focus be born from that playful proposal, and from there think about the setting. “Beyond the aesthetic, it seems important to me not to lose sight of the fact that it is a children’s birthday, and the important thing is the fun that we generate. The boys are going to remember more that their birthday was fun than cute, ”says Daniela.
like mini weddings
Founded in August 2017, Grupo Carcajadas is another venture that specializes in play spaces for children, as well as the rental of children’s tables. Highly recognized in the field, they have five distribution centers and plan to open three more branches in the interior of the country in 2022. Their strength?
The design of its eco-friendly creations, made of noble materials and careful aesthetics, which combine functionality with ambience. In addition, the wide variety of proposals, with more than 60 different spacess and a huge selection of children’s tables and chairs. “The most requested today are the largest and most original, such as the stable, the giant baseball player or the mini van. And another trend that we notice is the general choice of products in pastel or white tones”, illustrates Melisa Pavía, co-founder.
It is that the dedication and care of these events can reach the level of a big party. Today children’s birthdays are designed for the whole family. That’s why there are not only games, but also comfortable living rooms, luxury settings and catering that contemplate the palate of adults and children. “I would even say that the events of the little ones today have an aesthetic close to a wedding,” Pavia points out.
Regarding the most luxurious thing they have done, they highlight entire amusement parks with many simultaneous games and motorized carousel, its latest top-of-the-range product, built with recycled old figures, which includes music, a merry-go-round and a ring. Among other recognized clients who have opted for their services are Paula Chaves, Zaira and Wanda Nara, Dalma Maradona and Chechu Bonelli.
Following that line, it is not surprising that the budgets also resemble those of a wedding. Although everything depends on the number of contracted gaming spaces and the distance to the place of celebration, the services of Grupo Carcajadas at their maximum splendor can reach spend more than $200,000. Hiring then an animation, a setting and a catering can add up to a million.
Trendsetter, the designer Marisa Tenguerian is another strong weight in the world of events, both for children and adults. The baptism of Ana, Pampita’s daughter, was one of her last creations to remember, with a table set up in the garden under a tunnel of white balloons and a marquee of lights. In their celebrations for boys, entire universes dedicated to the little ones are usually created, recreating everything from airplane tracks and circuses to kermés and safaris, with a level of detail worthy of a movie set.
creativity and glamor
The trends that are anticipated speak of sophistication, but also of creativity. The classic sleepoversfor example, have become increasingly popular and begin to add a new factor: the concept of glampinga campsite with the comforts of a hotel room.
“This combines two magical elements for the boys, such as sleepovers in tents and glamour, all immersed in nature, teaching the pandemic. Many times it is done in the gardens of the houses themselves, ”explains Carla Manzella, partner of the Pink Brain event organization agency.
The green spaces themselves are also ideal spots for setting an impact, but no need to overspend. The balloons continue to be protagonists, although the symmetrical ones have been left behind, today organic, irregular ones are sought, with flowers or paper elements, which can be in centerpieces or in cascades that go down from ceiling to floor.
“The world has changed a lot in recent years, but what has not changed is the love of parents for their children. And the pandemic left us the great teaching of celebrating life. That is why many also understood that it does not take much to celebrate the boys: birthday in squareswith animations, games and a delicious cake were enough to see smiles”, says Manzella.
Thus, creativity was another ingredient that was added to the equation, allowing celebrations to be orchestrated with different budgets to remember. “Whenever we talk about social events we say the same thing: there is no spending ceiling, except what the family wants. You decide the luxury that you want to assign to that celebration, and luckily there are options for all tastes and pockets”, summarize the partners of the enterprise.
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