This is the first time that the Oculus app Takes Top App Store Ranking. It happened on December 25, Christmas Day, and it’s no coincidence. This is the sign that the Oculus headset has been one of the most popular gifts in 2021. We can officially say that the metaverse won Christmas this year…
Oculus tops the app store
The Oculus app is the app that owners of an Oculus headset download to manage their settings. Even if the ranking of the App Store is not a “reliable indicator” of the reality of the figures, it at least allows follow major consumer trends. This is the case this year with Oculus. The Metaverse has been so much of a talking point in recent weeks that many Christmas presents have been pointed in this direction.
Google receives heavy fine of 87 million euros in Russia
The ranking of the App Store on Christmas Day. Screenshot: CNBC.
This ranking of the most popular apps on Christmas Day gives a good overview of the popularity of an app at any given time. This ranking has something to seduce Mark Zuckerberg and his teams. The founder of Meta (formerly Facebook) has announced that his company will invest $ 10 billion in the development of the Metaverse. Oculus headsets are obviously one an essential component. They allow you to immerse yourself in the virtual world.
2022, a pivotal year for the Metaverse
At the moment, Oculus headsets are not powerful enough or powerful enough to allow its users to enjoy the ultimate metaverse experience according to Zuckerberg. On the other hand, the new owners of an Oculus headset will still be able to access Horizon Worlds, the first version of the metaverse according to Meta. It is a social platform, in which users can participate in parties, cinema sessions, meditation workshops or even play Arena Clash.
In 2022, Meta is counting on this first wave of metaverse users to test virtual reality, in order to analyze their behavior and understand the necessary changes. Over the months, Meta intends to adapt new experiences to their tastes. The year 2022 is a pivotal year for the actors of the metaverse. Depending on the craze around these parallel virtual worlds, large tech companies adapt their technologies and make the metaverse evolve.
While the success of the Oculus headsets at Christmas is a strong indicator that the company is on the right track in its quest to build the metaverse, that doesn’t mean the fight is over. Other apps have already been at the top of the App Store rankings on Christmas Day without revolutionizing the market as they hoped… We think of Fitbit for example, the brand of connected watches bought by Google, which is still struggling to find its place against the Apple Watch.