un perfect wardrobe for the upcoming holiday season, to wear on Christmas or New Year 2022 la new sustainable collection from H&M. But also a capsule of bags that brings together two iconic fabrics and shoes designed by an international design star. The last November shopping ideas between capsule collections, limited editions and special debuts.
H&M a sustainable collection for the Holidays
Are many sustainability goals that H&M has for the next few years. Resale plans are on the agenda of the Swedish giant secondhand and rental of garments, investments in new materials and even the use of anti-waste artificial intelligence: to produce in a circular way, with the least environmental impact and in the longest possible way, only what is expected will actually be sold.
The “Innovation Metaverse Design Story” collection by H&M.
“We have a responsibility to make a difference,” explains Pascal Brun, the company’s Sustainability Manager. «The more you grow, the more significant changes you can implement» he objects to those who used to have the problem of too large a production, specifying how sustainability must be democratic and accessible, not a luxury. Now circularity is at the heart of the “Innovation Metaverse Design Story” collection, available from 8 December: 22 feminine and sparkling looks (and seven for men), inspired by the virtual world. Here mono-fiber fabrics or decoration techniques are preferred which allow the pieces to be reused at the end of their life. Then sequins made from PET bottles and recycled polyester also REPREVE® Our Ocean™ certified, in plastic recovered at sea. A concentration of innovations that the company intends to apply on a large scale. The target? Use only responsible materials by 2030.
Creative sneakers
So on and so forth. In fact, there are many qualities of the sneakers born from the encounter between the designer Patricia Urquiola and the brand of functional clothing and shoes UYN – Unleash Your Nature. Comfort, technicality, style and a green approach for the shoe that fits like a sock, made in merino wool and sustainable materials, without laces or seams. Supported by an equally special sole, capable of cushioning the step and adapting to the movement of the foot. Creativity and practicality go hand in hand.
“Urban” shoe by UYN in collaboration with Patricia Urquiola.
Shoulder classics
Veterans of winter team up. They are two textures: the Tuscan leather vegetable tanned leather that has accompanied the history of the leather goods brand for over half a century The Bridge and the loden warm and waterproof produced by the South Tyrolean company Moessmer since 1894. The two brands bring together their iconic materials and excellent craftsmanship in a capsule.
The “Loden” capsule by The Bridge
The union is tangible in the backpack, shoulder bag and shopping bag.
iO Woman © REPRODUCTION RESERVED