Over the years, Uber continues to diversify. After having initially launched a transport service, then meal delivery with Uber Eats, the American giant currently testing Uber Explore. This new service highlights various entertainment venues and restaurants that are close to the users. Initially, only a few American cities will be affected.
A new experiential dimension with Uber Explore
This new service will be directly integrated into the Uber app. In its press release, the brand specifies that this “new product, included in the main app, will allow our users to browse and book experiences including dinner reservations, live events and other fun activities”. With Uber Explore, the American company is getting closer to the experiences offered by Airbnb, whose objective is to offer activities organized by passionate local experts. They offer travelers a “total immersion in the unique universe of the host”.
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concert tickets? Restaurant reservations? Discounted rides to popular destinations? Enter, Uber Explore.
Open the Explore tab in the Uber app, and you’ll see recommendations for food & drink, art & culture, nightlife, music & shows, and more!https://t.co/Z67K0nNTFr
—Uber (@Uber) March 1, 2022
This new Explore tab will allow users to discover recommended places based on several categories, such as food, art and culture, nightlife, music and shows, etc. Uber says they can view reviews, photos and easily get directions to go to the place of their choice. Of course, customers will be able to enjoy one-click rides with a new feature dubbed “Go there now”. One click is enough to get to the destination of your choice.
Deep personalization with Uber Eats
With Uber Explore, the company also seeks to offer a totally personalized experience. Uber promises experience suggestions based on your past use of the Uber apps and Uber Eats and clarifies that “we’ll use your favorite places to eat, to automatically suggest the best places to explore in your city”. In short, the more users will use this new feature and Uber Eats, the more the algorithm will refine the recommendations. Note that Uber Explore directly integrates Yelp to guide customers in their choices.
On the occasion of the launch of Uber Explore, the brand plans 15% discount on journeys to encourage users to use its transport service. The service is already operational in 14 American cities: Atlanta, Chicago, Dallas, Houston, Los Angeles, Memphis, Minneapolis, New Orleans, New Jersey, New York, Orlando, San Antonio, San Francisco and Seattle. Uber Explore is also available in Mexico. Uber promises that other major cities around the world will soon join this new service.