First data provided by F1: in 8 European markets, including Italy, the audience was 33 percent higher than last year’s Austin GP.
09 May 2022 | 21:23 (edited May 09 2022 | 21:51)
The glance with the crowded grandstands and the paddock invaded by VIPs was confirmed by the data that Formula One Group has released on the international audience. The 8 markets taken as reference – Denmark, France, Germany, Hungary, Italy, Spain, Sweden and Great Britain -, the cumulative audience for the race and qualifying was 12.7 million (+ 33% compared to the GP of the United 2021). And the 8.8 million race (+36 percent compared to the Austin GP last fall). Sunday the Miami GP was the second most followed topic on Twitter in the United States with 82,500 people. Sunday’s race recorded an audience of 8.8 million for the 8 markets (+ 36% compared to the 2021 United States GP).
Italy, what a growth
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Strong growth in France with 1.4 million viewers (+ 38% compared to the United States GP 2021) and in Spain (0.48 million; + 44% compared to the United States GP 2021). The qualifications recorded a total audience of 3.9 million, + 25% compared to the United States GP 2021. The audience in our country was equal to 1.38 million spectators with a growth of + 70% compared to the GP. United States 2021, obviously a figure linked to Ferrari’s performance differences compared to last season. Positive signs also in Great Britain (1.34 million; + 7% compared to the United States GP 2021) and Germany (0.25 million; + 9% compared to the United States GP 2021). The average audience on Saturday and Sunday is 14.6 million and is up + 13% compared to the average for the 2021 season.
Pages visited
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On F1 Web and App, 8.8 million unique users were registered + 32% compared to the United States GP 2021, 99 million page views (+ 51% compared to the United States GP 2021) and finally 1.4 million video views + 18% compared to the United States GP 2021.
09 May 2022 (change May 09 2022 | 21:51)
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