When Prada launches its latest Timecapsule drop on Thursday, it will be both a limited-edition physical product and an NFT.
For the 32nd time, Prada Timecapsule presents a shirt made from upcycled fabrics from the Prada archives. By transforming iconic printed textiles into a unique design, these materials are given a new life, in line with the brand’s sustainability strategy and circular thinking approach.
Timecapsule owners in the ‘Prada Crypted’ community on the Discord platform will have access to unique events and experiences, including an exclusive invitation to the brand’s women’s runway presentation in Milan in September.
Prada launched its Timecapsule series in December 2019, presenting a new piece every first Thursday of the month, available online for 24 hours only.
A special logo designed by OMA, the architecture firm founded by Dutch architect Rem Koolhaas, along with a serial number and nifty special packaging makes each Drop unique.
Prada Crypted is the NFT space on Prada.com and the brand’s new community server on Discord, a place of exchange of ideas and inspiration that connects the universe of fashion with the worlds of art, architecture, cinema, music and of the Web3 connects.
This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ