Recent years have introduced countless changes in the habits of people around the world: as a society we adopt new, more conscious and healthy habits. In this context and from the perspective of our company, we focus on making people’s lives easier while generating actions to care for our planet, which is why we propose to offer the ideal mobility to take our clients wherever they want. be.
With this same approach we have three business units with innovative products in each of them: Appliances, Newsan Food and Mobility. The latter is a clear example of our objective of continuous diversification. This is how, from this business unit, we took on the challenge of entering a new market: sustainable urban mobility. First it was with the launch of skateboards and bikes, and after months of market analysis we launched the manufacturing and marketing of a range of motorcycles, both traditional and electric, to allow our customers to travel in an easy, responsible way. environmentally friendly and affordable.
As in every decision we make, we decided to be federal, that is why we design products that satisfy the needs of those who live in the different surfaces and terrains of Argentina, to make trips efficient and economically sustainable. We recognize the importance that motorcycles have, for example, in the interior of the country in general and in towns with few inhabitants where they are the means of transportation par excellence for an increasingly large universe of people.
Without a doubt, we believe that electric motorcycles will drive a true revolution: we have a clear focus on offering a wide portfolio of electric motorcycles under a varied brand scheme to meet all mobility needs.
Sustainable mobility. At a time of rethinking the care of the environment at a global level, the transition towards more environmentally friendly mobility solutions began, such as the use of electric motors to propel means of transport. The electric mobility experienced significant growth worldwide in recent years. Latin American countries are still far from positioning themselves as leaders in this area, but despite the slow incorporation, the region is preparing for an evolution from the traditional transportation model with internal combustion vehicles to a more diverse one that includes electric alternatives. .
The advance of electromobility is supported by technological change, sustainability initiatives and government regulations, and the motorcycle industry accompanies these change initiatives with exponential growth in the supply of electric vehicles for personal mobility.
We have seen that the different States, national, provincial and municipal, have assumed different commitments to the so-called sustainable mobility. It is a proposal that includes electric mobility and other technological modes of mobility and is the main form of energy efficiency currently in global transportation.
The commitment to electric vehicles is supported by a series of advantages that justify the change to this technology, which includes environmental, social and economic benefits:
Environmental advantages.
- Zero gas emissions pollutants from combustion
- Practically zero noise emission coming from the propulsion.
Energy advantages
- Lower ecological footprint by making better use of the energy matrix, being able to optimize renewable resources and avoiding transportation to and from fuel)
- Much higher energy performance than any other propulsion technology. (around 80% when a combustion engine is around 30%, the rest is lost in heat, friction, etc.)
Economic advantages
- Very efficient cost of use, on the one hand, due to the high efficiency of the motor, and on the other, due to the cost represented by the electrical load. Good autonomy can be developed with a full battery charge for the cost of a coffee. Furthermore, the maintenance of an electric vehicle is much less than that of combustion vehicles due to the absence of friction parts, liquids, filters and fluids, so although it could have a high initial acquisition cost, it has a repayment over time because the value per km is much lower
- To give an idea of magnitude, an electric motor has 3 or 4 moving parts, they are brushless and do not use oil. A combustion engine has more than 50 moving parts, and multiple cooling, exhaust, fuel, spark, etc. systems.
Comfort advantages
- More harmonious driving (in the absence of noise and noise) and more precise (immediate and direct drive torque)
- Driving Safergiven that the electric vehicle has better performance in terms of acceleration and braking (use of the engine brake) and due to its lower center of gravity.
Electric motorcycles, in terms of their reasonableness, promote and give the urgent kickstart to a new mobility technology in our country. Since we launched the mobility business unit, our objective was clear: to accompany changes in transportation habits, guaranteeing a cleaner and more sustainable environment. This is why we decided to be a relevant player in the motorcycle market and position ourselves as leaders in the electric segment.
At Newsan we look at the future based on the path we have traveled, that is why we want to be part of the great change that is coming in urban mobility because it is a transportation model that allows people to go from one place to another without generating so many polluting emissions, accessible, efficient, safe and equitable way for all types of people and needs.
Guillermo Contarino is Motorcycle Business Manager at Newsan
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by Guillermo Contarino
