The new Louis Vuitton boutique in Vienna

The French luxury fashion brand Louis Vuitton has opened its new boutique in Vienna. Since March 10th, the label, which belongs to the LVMH group, has been presented at Graben 20 after moving to larger premises. Behind the magnificent, listed facade, which was built between 1898 and 1899, Louis Vuitton occupied four floors. The building was previously used by the delicatessen retailer Julius Meinl.

According to the fashion house, the store in the popular shopping mile in the center of the Austrian capital is “one of the largest in Europe” and benefits “from Vienna’s status as a dynamic cultural city and important travel destination”. The facility follows the design concept developed by New York architect Peter Marino “for locations such as those in London, Los Angeles and Ginza”.

Louis Vuitton now offers its men’s collections in the basement of the new store. The first floor houses, among other things, the “White Box” exhibition room. In the future, this can be “perfectly used for the realization and staging of extremely exciting projects,” the company explained in a statement.