The Spanish clothing brand Bershka is now also represented in Munich. Last Friday, the label belonging to Zara’s parent company Inditex opened its new store in the Riem Arcaden shopping center. The collections of the Bershka and BSK Woman and Man lines are now offered there on a sales area of 1,135 square meters.
The new shopfitting concept called “Bershka Origen” was used, which the company says is “inspired by images from nature” and combines rustic mudbricks with “industrial materials such as galvanized steel, plywood panels, recycled cork and concrete” as well as technological elements such as LED screens combined.
The main goal of the concept is “the design of a neutral space in which the collections and their colors take center stage,” explained the clothing supplier.
