White Papers > Marketing > Study: the net’s favorite emojis and emotions
This analysis examines over 20B of data from the year 2021 to understand how we use emojis and emotions in our online interactions.
By brandwatch
French language
Brandwatch and BuzzSumo have joined forces to analyze multiple types of emoji usage, from emotional language to Facebook reactions, to uncover how people and businesses express themselves online.
Find out in the emoji report:
- General emotional state online
- The use of emojis according to age, gender or sector of activity
- How do companies use emojis?
- In-depth analysis of our reactions on Facebook
- Ranking of the Top 10 emojis in 2021: what are the differences with 2020?