As a hairdresser you are satisfied with your work if the customer is also satisfied. But who really makes it work is Bianca van Zwieten. The Creative Director of Sjenkels has won the first prize during the thirtieth edition of the Coiffure Award. “Winning the Coiffure Award is the crown on my work!”
On May 15, 2022, the Coiffure Award was presented in Studio21 in Hilversum. More than 2,000 entries were made to the hair fashion photography competition. The international jury of experts was so impressed with Bianca’s work that they awarded her first prize in the ‘Women’ category.
The jury report
For thirty years now, the Coiffure Award has been the top event in the hairdressing industry, which is now also very well known among consumers. The independent and expert jury judges whether the images submitted are the right combination of the current fashion image. They pay attention to the haircut, make-up, styling and photography. These must be perfectly balanced.
The jury was very enthusiastic about Bianca van Zwieten’s creations. “Cool modern models, creativity at its best. This is fashion with its own signature in design and styling. The current zeitgeist contains in a series. It exudes fashion without compromising on the hair. This is real love for her.” See for yourself what you think:
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A real centipede
Bianca van Zwieten does not stand still. In addition to having gained years of experience as a freelance hair and fashion stylist, she also has her own hair salon and has been Creative Director of Sjenkels since 2016. As a stylist she has worked not only in the Netherlands, but also abroad for, among others, Vogue and Harpers Bazaar. “Creating is what I like to do. I also find working with a team important. The energy that comes from that is magic to me and I am inspired by the team and the talents that are present within Sjenkels.”
Winning the Coiffure Award is the crown on Bianca’s work. “It is fantastic that my collection and vision on hair fashion are appreciated by leading expert juries. Important elements in developing this hair collection were renewal and raw hair. In the end I fell for a kind of post-apocalyptic theme where the models are portrayed as futuristic creatures in nature. I like to take a risk in making collections. After all, by taking a risk you create work that you did not make before. In addition, Sjenkels offers the possibility to do this.”
Book your appointment now
Sjenkels has been around for more than thirty years and now has 14 salons in the Netherlands. They are known in the hairdressing industry for their education, talent development and customer focus. After all, these are the conditions for success. In addition, Sjenkels constantly invests in new techniques. Their participation in the Coiffure Award is a good example of this. Do you also want to take advantage of this? Then make an appointment quickly at Sjenkels in your area.