LaLiga launches its Week Against Racism. And she does it hand in hand EA SPORTS FIFA 22with the initiative Together vs Racismwhich seeks to raise awareness of the importance of eradicating racism in all areas of society.
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Coinciding with March 21, the International Day for the Elimination of Racial Discrimination, LaLiga promotes various activations in EA SPORTS FIFA 22matches of LaLiga Santander and RRSS, among others.
Together vs Racism is an initiative of The league and Electronic Arts (EA) that seeks to raise awareness among the population about the importance of eradicating racism in all areas of society, including football and gaming.
With this intention born The Week Against Racism in LaLigawith on and offline activations that will last from today until March 21, the date on which the International Day for the Elimination of Racial Discrimination is celebrated.
Among the actions that will take place during this Week Against Racism in LaLiga is the creation of an ad hoc kit for EA SPORTS FIFA 22, the development of a filter on social networks so that everyone can show their support for the initiative from home, special shirts for the starting eleven of LaLiga Santander matches, awareness messages on the television U of all matches or stories of players and coaches in the first person recounting racist attacks suffered, or encouraging the union to eradicate the racism.
It is a black kit on which the imprint of multicolored footprints can be seen, these footprints simulate those of those players who have ever suffered a racist act.
Users will be able to choose their virtual team to play with this kit, thereby encouraging fans to act actively to stop racism and convey that together we can defeat it.
In addition to the kit, vanities will be created for EA SPORTS FIFA 22 such as LEDs, banners, TIFOs, Pennants, etc. All with the intention of giving maximum visibility to this project and raising awareness among users of the game.
This initiative is an appeal to all those who have ever suffered racist acts. To them, LaLiga and EA SPORTS say: “Don’t shut up, share your story and leave a mark against racism”.
Player and coach stories
LaLiga’s Week Against Racism will also be reflected in the LaLiga Santander and LaLiga SmartBank clubs. They will also rise as a platform to end acts of violence and racism, which even the players and coaches themselves have experienced during their careers in the first person or in people around them. As well as serving as inspiration for fans to join in curbing violent and racist acts, with messages of encouragement and support to end this scourge.
In addition, messages against racism will be included in the television U of all the matches, including ElClásico, as well as virtualized advertising in the broadcasts.
The objective is, once again, to sensitize the population, those who are in the stadium and those who watch the game through national and international broadcasters, to take another step towards ending racism inside and outside the stadium. play.
All these actions are part of LaLiga’s Week Against Racism in which, from the organization and with the help of partners such as EA, the aim is to raise awareness of a real problem that affects a significant percentage of our society.