&CO Woman was founded as a private label in 2015 by a well-rehearsed team with more than 20 years of experience. This knowledge, combined with the production and styling experience and the existing network of suppliers and producers, is the foundation of &Co Woman. The brand started out offering individual items but quickly switched to offering complete collections. Today &Co Woman launches four summer and two winter collections a year. These collections are created by the design team, taking into account retailers’ needs, market developments and trends. The production process takes place in Europe, very close to home and ensures that the lead time from design and presentation of the collection to actual delivery is very short at 2 to 3 months.
Garments with a comfortable travel quality are an important part of every collection. This exceptional quality is a constant throughout each season and is also offered in seasonal colors. In addition, &Co Woman has an extensive “noos” collection (Never Out Of Stock), which consists of timeless basic colors and models. Typical for &Co Woman is the combination of comfortable fit, elegance and design. The brand strives to use luxurious fabrics enriched with materials such as elastane without compromising on looks. In addition, &Co Woman attaches great importance to the combinability of their garments, so that the parts from different collections can be combined seamlessly with each other.
This means that if a store still has goods from the previous collection, they will perfectly match the new collection. &Co Woman listens to retailers’ wishes and anticipates their needs. In addition, the short-term way of working allows the brand to react quickly to trends and meet the demands of stores. The implementation of the short-term model has repeatedly proven to be an extremely advantageous strategy, as it makes &Co Woman very adaptable and flexible. The model is already very successful in the Netherlands and the brand encourages other markets to use it as well. In short, &Co Woman adapts perfectly to the rapid changes on the market and helps stores to resell well. All of this comes with a strong brand experience and attention to fashion-forward portability.
&Co Woman works with a close-knit team of professionals with short lines of communication. The customers of &Co Woman also notice this very well when working together. The brand has strong relationships with its (production) partners and closely monitors the entire process from raw material to finished product. With 450 points of sale in the Netherlands and strong growth in Germany, &Co Woman has a diverse customer base. Also in the future we can count on &Co Woman as a reliable partner that is constantly growing without compromising on quality. The brand wants to be a reliable partner for its customers, offering high-quality clothing with a refreshing and innovative touch.
In July, the brand proudly presented its winter collection at Modefabriek. The brand selects prints that follow the trends of the season, such as beautiful hand-painted watercolor prints with a wintry multicolor look for this collection. The winter colors can be worn all winter long, such as the timeless color graphite and the strong army green. In addition, &Co Woman also offers fashion items in this collection, such as: B. Quilted jackets with eye-catching fabrics that create an extraordinary experience. &Co Woman will present this collection at Fashion Factory at RAI in Amsterdam and can be found at stand B466.
