In today’s changing fashion landscape, trends are constantly coming and going. But one piece of clothing remains one of the most worn pieces of clothing in the world. One that will stand the test of time, trends and social classes: denim jeans. From the early Gold Rush of the 1850s and the birth of the original blue jean as practical workwear, to the use of denim during World War II, to the rise of denim in the 1950s and 1960s as the ultimate casual pant, denim has become an integral part of the modern wardrobe . Some would even argue that denim has become an indispensable part of our daily lives, like a cup of coffee. This philosophy is one of the driving forces behind Cup of Joe, a leading denim brand with a minimalist, vintage-inspired approach and aiming to take the fashion world by storm. Cup of Joe was founded on the idea of simplifying the denim world and making our lives more enjoyable, synonymous with simplicity, accessibility and reliability. We spoke to Berk Yaffe, the brand’s Marketing Manager, to learn more about Cup of Joe, what the company stands for and the lifestyle it represents.
“Each new day is another chance to wear Cup of Joe.”
What is Cup of Joe?
Cup of Joe is a denim brand with a minimalist, vintage-inspired approach. We were founded with the goal of simplifying the denim world and making our lives more comfortable and that is why at Cup of Joe we place great importance on being responsive, dedicated and reliable. These values are at the heart of what we do, from the design of our denims to the service we provide to our customers. Our brand is about building relationships, both with our customers and within the denim industry. We want to make sure everyone who wears our jeans feels comfortable and confident and that we do our part to make the denim industry a better place for everyone.
Where did the name Cup of Joe come from?
It all started with a Navy Minister named Josephus Daniels who decided to clean up the mess on his ships by banning alcohol from the fleet. Sailors turned to coffee as their beverage of choice and so the term “Cup of Joe” was born. At Cup of Joe we love the idea of making something special out of something simple. We believe that today’s denim world is quite chaotic, with confusing claims and extravagant market prices. We want our denim to be just like that cup of coffee: essential, reliable and comfortable to make life easier for all of us. Would you choose one?
What makes Cup of Joe so unique?
Inspired by an everyday lifestyle, we believe your day is as good as your jeans. We offer an extensive collection of vintage inspired denim items because we believe denim doesn’t age, it just evolves over time. No matter what fit you’re looking for, there’s always a style to match at Cup of Joe. Expertly designed and crafted for an everyday fit, our collection easily integrates into everyday wardrobes.
Who is Cup of Joe’s main customer?
Our brand appeals to different people, each with their own style and needs. From the casual adventurer type to the urban explorer to the timeless classic – our denim is there for everyone, every day. Whatever your style, we have the right pair of jeans for you. Our collection offers a boisterous style that’s perfect for anyone who wants to look and feel good without trying too hard. That’s why it’s so important for Cup of Joe to have a global reach. We want to be a brand that is accessible to every person, no matter where they are in the world. As a result, we recently expanded into Canada and further expansion plans are in the pipeline. We believe denim is a universal language and we want to speak that language to as many people as possible.
What is the Cup of Joe’s position on sustainable production in the denim industry?
At Cup of Joe, we believe that sustainability is an integral part of the denim industry. We take a holistic approach to sustainability that focuses on human rights, the environment, innovation and economic development. We strive to reduce our environmental footprint and have specific goals to achieve this. For example, we use programs to reduce water consumption, use more sustainable cotton and reduce the use of harmful chemicals in our production processes. We have started several research and development projects, such as recycling our denim offcuts from production to use in future garments, thereby reducing waste. Our denim products also feature Naturight labels that provide information on the denim’s environmental impact and are made with eco-friendly denim finishes and more sustainable cotton for easy identification.
How does Cup of Joe renew its denim offering?
Innovation is also vital to Cup of Joe. We are always looking for new ways to improve our denim products and production processes. We have created unique products like our bags made from recycled denim that reduce waste and create new design possibilities. We have also treated some of our products with antibacterial properties so that they stay fresh and clean longer and do not have to be washed as often.
What are Cup of Joe’s plans for the future?
In five years we see Cup of Joe as a globally recognized brand known for their reliable and sustainable denim products. We want our C logo to be synonymous with quality and simplicity, and we want to continue to innovate and improve everything we do. Our goal is to make denim fun for everyone and we believe we can achieve that with Cup of Joe. Our unique approach to denim, combined with our commitment to sustainability and innovation, makes us a brand worth exploring. We invite you to drink a “Cup of Joe” with us.