If you use Instagram on your iPad, you will have noticed that the current application is not native. In short, it’s the iPhone version that clumsily sits smack dab in the center of Apple’s large tablet screen, with only an option to grossly enlarge the interface. A far from ideal experience to which only one alternative exists: to consult the Web version of the service via a browser. And this situation should not change any time soon.
This is what we learn fromEngadget, which relays an exchange between Marques Brownlee and Adam Mosseri, CEO of Instagram. The American YouTuber pointed out on February 27 that in 2022 (11 years after the launch of the platform) there is still no real Instagram application optimized for the iPad. A remark to which Adam Mosseri provided an explanation… ultimately quite predictable.
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Developing an application specifically for the iPad is not in the priority of Instagram
” There still isn’t a large enough group of people to make this a priority “said the boss of Instagram about a potential native application for iPad. ” I hope we can do it at some point, but at the moment we are very busy on other things “, he continued. The interested party indicates that this is a feature for his teams ” final », which could indeed be developed in the long term, but which is not a real priority… at least for the moment.
Yup, we get this one a lot. It’s still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we’re very heads down on other things.
— Adam Mosseri (@mosseri) February 27, 2022
In other tweets, Adam Mosseri hints that Instagram is instead looking to tweak the experience to encourage users to interact more widely in public rather than through private messages. Obviously, the platform would indeed suffer from too many private interactions, which would reduce its competitiveness against TikTok and YouTube, in particular.
Note also that if Instagram has knowingly neglected the development of a native application on iPad, the platform has invested heavily in improving its Web version. The latter now fully supports private messaging and also allows, since last October, to publish posts. As Engadget points out, however, consulting and creating Stories remains, at this stage, a mobile exclusivity.