The H&M clothing chain is accused of gross greenwashing – this is how the fashion giant responds

According to the lawsuit, the clothes in the Conscious choice selection of the fast fashion chain are not responsible or environmentally friendly, but rather misleading marketing. Marketing student Chelsea Commodore has filed a lawsuit in New York federal court, according to which the fast fashion giant H&M is trying to take advantage of consumers’ growing interest in more responsible and less environmentally burdening products with false grounds. The lawsuit mentions, among other things, the Conscious choice selection of the fast fashion chain, whose product promises contain misleading information.

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