Barcelona will once again have a Pinotxo Bar. After the family and legal soap opera that followed the death of Juanito Bayén, the visible face of the mythical ‘Pinotxo‘ of theto Boqueria, finally his heirs will reopen a bar with the same name of ‘Pinotxo‘ in a new location that they have already signed on.
The stall that housed the old Bar Pinotxo de la Boqueria is now in the hands of a company that he has not been able to keep the name by court order and after the dispute that occurred within the family. In said bar, the photos of the charismatic are kept as a claim Juanitothe ‘Pinotxo’, although the sign had to be removed and the name changed to El Mític Bar. Now, Jordi Asin Bayennephew of the deceased, advances to THE NEWSPAPER that his new stage will begin in another Barcelona market.
Asín has been looking for a location for months. It could not be just any space, but it had to maintain the historical character that has characterized this brand. After various negotiations, this week it has been able to close a contract to open the Sant Antoni Marketa short distance from La Boqueria, already in the district of l’Eixample instead of Ciutat Vella.
Debut in September and same recipes
The new space will be about months in works. The reason is that he has closed the deal with Maria Masclans, owner of two famous cod fish shops and a bar in the Sant Antoni market. The bar that it held (annexed to one of the stores) will also become a commercial space, expanding this activity concentrated in a single point. And on the other hand, the bar license will be transferred to the cod fishery that she had until now at the other end of the market, and that she has transferred to Jordi Asín to locate the new Pinotxo. The new owner thanks Maclans for all the “facilities and support” he has given him to make the ‘rebirth’ possible. In September he will be ready and assures that he will raise the blind with the name of ‘Pinotxo’since he registered the trademark a few years ago.
You will keep the letter and the traditional traditional recipe book, being faithful to the proposal that his grandmother promoted one day, which was transmitted between generations and which he had developed as a chef in recent years: Catalan cuisine, local and market products.
Jordi Asin He explains to this newspaper that the late Juanito’s lawyer has requested the annulment of the trademark registration, but for the moment he is the owner with the right to use it and he will do so, as he has defended from the beginning.
In the future it will be the courts that decide on the matter. They will also have to determine if the transfer that his uncle made without counting on him to another businessman (and for a millionaire amount) was legal or a part should have corresponded to his nephew and his family.
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The origin of confrontation part of the end of 2022, when Juanito had to retire at 88 for health reasons without direct heirs. Jordi, his nephew, had formed a partnership with him years before, in 2001, but the market stalls were only in Juan’s name, ceded by his mother and his own sister. The new generation announced that it would maintain continuity, but his uncle stood out by selling the stalls behind the backs of his sister’s descendants. In the middle of the controversy over the rights of the business, Juan died and his lawyer published an incendiary note that aggravated the family conflict.
Millions of dollars are at stake, since the Pinotxo banner appears in guides around the world, attracts thousands of tourists and was a symbol of La Boqueria. Jordi opted for take the mark to another location and defend their rights, as they are finally doing.