Introduction: Measuring your internal communication efforts
Many companies are ready to recognize that internal communication is important within their organization. Despite everything, many never noticed how “disconnected” the employees involved were.
Indeed, a study conducted by Trade Press Services explains that 74% of employees of a company feel that they are never made aware of information and news relating to their company.
It must be said that 60% of companies, according to Workforce, do not have a long-term strategy for their internal communication.
This has a significant impact on working methods, but also on the finances of a company that wastes a lot of time rehearsing, optimizing its communications or recruiting, because it is unable to instil a real team culture, of business.
But, whose fault is it? 69% of managers, according to Toolbox, are not comfortable communicating with employees in general. However, do they have the appropriate tools to do so? Or even instructions or clear objectives.
In this ebook, we explain why measure the efforts undertaken around its internal communication and above all, how to do it.