Lor fashion shopping he never goes on vacation but not on vacation. This is demonstrated by the dedicated capsule collections and pop-up stores present in the most beautiful seaside destinations around the world, such as the brand new Guess bag presented on the occasion of the opening of the boutique in Forte dei Marmi.
This and other shopping ideas “flavored with salt” Summer 2023.
Unique synergies
«Magical, suspended over time and without equal in the world». According to Maria Elena Aprea, creative director of Chanteclerthese are the common characteristics between the jewelery maison and the island of Capri. «Each of our creations draws from the island’s imagination». Added to this are imagination – «we distinguish ourselves from the canonical idea of jewelery for chromatic, technological and shape experimentation» – and Italian manufacturing excellence, «a continuous search for materials, construction techniques and design that cannot ignore an ancient tradition, which has its roots in the “corallari” of Torre del Greco and in the goldsmith masters of Valenza Po».
“Marinella Medusa” pendant by Chantecler in titanium, gold, diamonds and hydrothermal quartz with turquoise.
As is captured perfectly in the latest high jewelery collection, “Mediterranean”. «On the one hand the “Marinelle”, born from a metamorphosis of the iconic “Bell Bells” into joyful sea creatures. And then again a little fish, whose mobile scales are enamel sequins, which refers to the legend of Maruzzella, the siren of the Gulf of Naples. Finally, the parures “Hedgehogs” and “Anemones”».
A maison loved all over the world for its Italian spirit, which has always been the passion of many international stars, from Maria Callas to Mariah Carey, which today also tells its story through “Chantecler house”. «The project involves the integration of the current spaces of our historic boutique with those on the upper floor, where our museum will be located». A real treasure of the island.
Relevant details
Not just a heel. It is the protagonist detail of the brand’s first footwear collection Izie, which debuted just over a month ago. Born in Londonbut with production in Italy, at the creative guide Isabella Bowie. Indeed, sandals and clogs are characterized by a heel which, seen from the side, appears to be a stiletto, but when viewed from behind it widens to become more solid and comfortable. An idea born from the desire to put together strong & soft, but also a reference to the letter “i” of the brand and a reference to the table legs designed by Enzo Mari. A single element capable of enclosing the essential elegance of this new maison.
A model from the debut collection of the English footwear brand Izie.
Souvenir fashion: the new Guess bag
The brand Marciano by Guess inaugurates his first boutique in one of the best-known Italian seaside resorts, Marble Fort. And pay homage to this destination with a special capsule collection. A bag, for the beach or for the city, in embroidered canvas and leather, and a sparkling-effect stainless steel glass. One more reason to visit the new store, in via 4 Novembre, characterized by mahogany details, sage colored panels and lacquered surfaces.
capsule bag dedicated to the Marciano by Guess store in Forte dei Marmi.
Optical illusions
«The visual power of transparency expresses a seduction that does not follow universal rules. Sensuality lies in imagining what is only partially shown». Thus the artist Alan Sbaffi talks about the collaboration with the maison Malloni and its creative director Floriana Orsetto.
The key items in the collection are the knit tank top that becomes a dress (below), the “deconstructed” shirt and flowing dresses, all characterized by the special trompe l’oeil effect. For a sensuality that explores new avenuesde.
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