During the first three months of 2022, Disney+ has gained 8 million new subscribers. In parallel, Netflix is in trouble and lost 200,000 subscribers from the previous quarter.
Disney+ is riding the wave, Netflix is marking time
In a recent activity report, Disney+ revealed some figures that reflect the health of the platform. In the United States and Canada alone, Disney+ now has 7.1 million subscribers more than a year ago, with 44.4 million. The company also said the number of subscribers to all of its streaming offerings (including Hulu and ESPN Plus) had grown to more than 205 million, a nice increase from the 196.4 million announced in January. .
Pixel Watch, Pixel Tablet: Google confirms its competition with Apple
A very different dynamic from that unveiled by Netflix a few days ago. Indeed, the streaming platform is losing subscribers for the first time in more than 10 years. The value of the company even fell by 25% in the stock markets, or $30 billion less in market capitalization. Recent employee testimonials also show a drop in morale and a loss of confidence within Netflix teams. Gone is the feeling of invincibility.
The long road to profitability
With this strong growth, Disney+ is in a good position in a very competitive market. It’s also growing faster than HBO and HBO Max, which announced gained 3 million new subscribers in the last quarter (with a total of around 77 million subscribers, HBO remains a long way behind Disney). Disney+ also indicates that revenue per subscriber has increased, at least in the United States. Average monthly revenue per subscriber increased from $6.01 to $6.32.
Despite everything, and it’s almost ” normal “ at this stage, Disney+ continues to waste the parent company’s money. This is due to rising production and advertising costs. It seems unlikely that these costs will decrease in the coming months, and a price increase, as Netflix has done, could curb subscriber growth. That’s why Disney+ is considering creating a new service that would be ad-supported.