The clothing brand fucking kite has become a major phenomenon through the raptures and do what you want attitude of designer Bakari Diarra. Brand shirts are queued for an hour during pop-ups.
It is half past six on a Friday night. A winding queue is forming on Kasarminkatu, which gradually fills the whole block. The queue says people are waiting for t-shirts distributed by a designer named BAKA. Some have also come to see BAKAA himself and the artists performing on site.
There was a waiting atmosphere in the queue. Alina and Suppharat hoped to get the shirts, even though there was already plenty in line. Pictured from left to right are Alina, Suppharat and Jami. ATTE KAJOVA
In the end, almost the entire block is full of waiting young people. People are starting to pack up in front of the CM-44 clothing store. The window reads “fucking kite” and “20 min”. There is also a close atmosphere inside the movement. There are people in trendy dresses, some of whom are also familiar with Finnish or publicity. People gossip about each other, exchange stories, and flaunt music.
Erna Husko, a fitness star familiar from Some, enjoys the atmosphere on site. ATTE KAJOVA
50 pieces of fucking kite x 20 min t-shirts were distributed at the event for free. Pictured from left to right is Isac Elliot and BAKA. ATTE KAJOVA
Eventually, seven o’clock starts to happen. Isac Elliot, William and Cledos arrive on the stage in front of the store to perform a new 20 min single. BAKA also gets on stage with a t-shirt cannon. He shoots shirts named after the single to a wild audience.
BAKA shot t-shirts to the public during the artists ’performance. ATTE KAJOVA
There was a fierce battle for t-shirts in the audience. ATTE KAJOVA
Amy and Milja were in the front row at the gig, but this time they didn’t get shirts. ATTE KAJOVA
“Must be the name of a fucking kite”
Helsinki Bakari Diarra that is, BAKA, 24, knew from an early age that he would set up his own clothing brand. He has no formal education in the field, but the state of mind has been even greater as long as the man only remembers.
She says she was interested in the clothes right after she was born. One reason for this was that BAKA has always wanted to look good. The man’s unique style is formed through testing.
– I’ve always liked to wear a little overcoat, BAKA says.
He thinks more is always better. This is also evident from his fucking kite brand, which has become a phenomenon.
– The only criterion for the brand name was that it had to be the name of a fucking kite and in the end I ended up with a fucking kite, BAKA says with a laugh.
As for the name of the clothing brand, BAKA wondered for a moment whether that name was even too overwhelming. Was not.
The man’s brand started out as an Instagram flea market. First, he only sold used clothes. Soon, however, it began to be ripe for the realization of one’s own childhood dream, and the clothes used were allowed to go down in history. In 2018, BAKA started making its own clothes and sold them first through Instagram. Today, trading is done through pop-ups and online shopping.
“It got out of hand in an explosive way”
In 2020, BAKA noticed that the fucking kite is of interest to people and a lot. At the time, the clothing brand was running another fucking pop-up and there were already hundreds of people waiting outside before the store opened.
The products sold out quickly, and not everyone who wanted them got the products they wanted. BAKA knew the fucking kite was interesting, but some great interest came as a surprise to him.
– It’s cool when suddenly something miraculous starts happening. It got out of hand in an explosive way, the man recalls.
In the beginning, BAKA ran the company alone. Sure, his friends helped the man along the way whenever needed. Running a company has been difficult at times, as the popularity came as such a surprise. BAKA could not have imagined that there would be so much interest in the products and that there would be difficulties in delivering production and, consequently, orders.
Despite the help of the guys, more help was needed to run the fucking kite brand. Now BAKA runs the company together with its friends Axle Wind turbine with. Products are always made with graphic artists. At the beginning, BAKA did a lot of work together, among other things, ONLY familiar with the clothing brand Jimi Vainin with. Currently, the graphics of the fucking kite brand are taken care of Elias McCalip.
BAKA wants to work together with others. It seems to him to be the most natural option. So it’s no wonder his friends are the biggest source of inspiration for the new patterns of the fucking kite.
– My guys are so inspiring. I cycle in circles where everyone does something cool.
Many times during pop-ups, BAKA distributes fucking kite products for free. It’s fun to see people running eagerly along the streets. However, this is not the only reason to distribute fucking kite products for free.
– I like to take rapes. It’s awesome to give the gang back, the man says.
“I’m just doing what’s fun”
BAKA loves his job and the fucking kite is his way of life. The brand has a do what you want attitude.
– We’re just done. I have no values or anything else for the brand. I’m just doing what’s fun.
Such an attitude is also evidenced by the fact that the new collection of the fucking kite brand will come to the yard in all its silence next week. Of course, the creation of the new collection has taken a lot of time, but BAKA himself says that it still comes out of time.
The new collection is made in collaboration with another brand. The brand is still a secret.
– This is upstairs, the man says secretly with a laugh.
“The only direction is, of course, to move forward”
In a few years, the fucking kite brand has gained phenomenal popularity and it feels good to a man.
– It’s a real magic that people like.
However, BAKA hopes that the brand’s popularity will continue to grow. More specifically, he doesn’t know where to see his clothing brand in five years.
– Of course, the only direction is forward, BAKA sums up.