He Mobile World Congress (MWC) could not be alien to the most effervescent phenomenon in the technology industry and it has not been. The artificial intelligence (IA) has never had as much prominence as it does now and the 17th edition of the congress that Barcelona and L’Hospitalet de Llobregat is hosting this week is a clear reflection of its growing weight.
Last November, the company Open AI it launched ChatGPT, a system capable of conversing and answering user questions by simulating human reasoning. In just over two months, this tool has revolutionized the sector, not without raising ethical questions about its impact. It currently accumulates more than 100 million active users per month, which would make it the fastest growing consumer application in history. Microsoft has reinforced its million-dollar investment in the company that created a chatbot that it has integrated into its services, opening a business battle with other giants such as Alphabet (owner of Google), Amazon either Goal (Facebook and Instagram matrix).
That meteoric success has triggered interest in what is known as AI generative, that is, systems programmed to learn from the internet and create texts, images or music only through user requests. Companies have set their eyes on the fascination generated by models such as ChatGPT, DALL-E 2 either stable diffusion. Thus, last November 250 new ones had already appeared startups focused on exploiting a market that last year generated 119,780 million dollars worldwide and which aims to reach 1.59 trillion in 2030.
The promise of a multi-million dollar business is capturing the attention of more and more people, from large companies to small entrepreneurs. They meet each year at the 4YFN, the room that Mobile dedicates to the ecosystem. Your manager, pere duran, assured on Monday that AI will be one of the key issues of this edition and today we have already seen debates on how to invest in this booming market. “ChatGPT is an open door for entrepreneurs to take advantage of their technology to launch other innovation projects & rdquor ;, he explained in one of those panels Neema Balolebwamifounder and CEO of the consulting firm EMEA Venture Builderbased in Barcelona.
The engine of the new industry
However, AI applications go far beyond ChatGPT. Although less publicized, this field has a wide variety of applications that have had a transformative impact for years. And it is that AI is the engine of the call Industry 4.0a new industrial phase marked by the automation of processes through the robotics and by processing large volumes of data to optimize productive logistics.
This second day of Mobile has exemplified how the efficiency impact promoted by AI translates into all kinds of sectors, some traditionally less present in congress. American biomedical corporation BostonGene has explained how its intelligent systems serve to anticipate and detect diseases more precisely. The Japanese multinational NEChow you use them to boost agricultural yields or optimize recycling processes.
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The transversality of technology has made the MWC be increasingly multisectoral. Proof of this has been the participation, for the first time, of the US arms giant Lockheed-Martinone of the world’s largest military contractors, which has lauded the role of AI in both national defense decision-making and in predicting and managing weather events and fires.
The debates this Tuesday have placed special emphasis on the fact that AI will not replace humans, but will operate as an essential ally to help us make better decisions. In some cases, the AI we’re seeing now is still far from its potential. The businessmen gathered this week at the Barcelona Fair They are aware that this pending leap is a business opportunity that will require investment, patience and also a lot of ‘marketing’.