The Bundesverband Onlinehandel eV (BVOH) announced on Friday the appointment of Heidi Kneller-Gronen as the new general manager. The lawyer’s area of responsibility now includes “relieving the burden on the BVOH board and intensifying communication with all players in online trading and politics,” explained the industry organization.
Kneller-Gronen has been “closely linked to e-commerce and also the BVOH” since 2007, according to a statement. “With around 20 years of experience as an interest representative, including 16 years as a lobbyist for an industrial association that represented both large corporations and small and medium-sized companies, as well as as a lawyer in competition/IP law,” the new top official brings “a deep understanding for the diverse needs of companies of all sizes and in the industry” and “on top of that I have profound experience in dealing with politics and other market participants,” explained the association.
“I am very much looking forward to this exciting task and to representing the interests of online retail in Germany,” explained Kneller-Gronen in a statement. “BVOH is an important voice in the e-commerce industry, and I am committed to further strengthening that voice and advancing the concerns of our members.”