Haibach, April 25, 2022. The products in the Adler collection now look even better – with playback by Marijke Amado. The presenter, who comes from the Netherlands and is also known from television and radio in Germany, will now become another face of the eagle. The 68-year-old became known in various age groups primarily for hosting the mini playback show, which she presented on RTL from 1990 to 1998.
At Adler, the presenter will present the current spring/summer collection in several photo and video shoots, followed by the autumn/winter collection over the course of the year. It also shows outdoor sports clothing from the new brand “ADLER Outdoorsport powered by McTREK”, which was included in the Adler range for the first time.
An interview will also be shown in the Adler fashion stores in which Marijke Amado reports on her cooperation with Adler and her taste in fashion. And another topic is also obvious: the former tour guide and animator will also be giving travel tips for the new Adler Reisen brand in the future. Events such as autograph sessions in various Adler branches are also on the agenda. Like the other Adler brand ambassadors, the moderator will have her own landing page on the Adler website. All activities are followed closely on Adler’s social media channels.
Marijke Amado: “I have always found the Adler brand and Adler’s advertising activities very appealing: the company has made very aesthetic advertising without any reservations, including for the older target group and has given many people more self-confidence as a result. I’m also a little proud to be part of the further development of the Adler fashion stores. What I have seen and worn so far also appeals to me personally. And what I can already say with full conviction: I really enjoy working with the dedicated Adler team.”
Adler board spokesman Karsten Odemann: “Marijke Amado represents our young at heart and industrious core target group. We want to involve these people even more in our activities from now on. In Marijke we have found someone who can present our everyday and festive fashion perfectly, but who is also involved in new ideas such as our new outdoor line ‘ADLER Outdoorsport powered by McTREK’.”
Adler’s new advertising ambassador is also very enthusiastic online: on her own portals on Instagram and YouTube, she conveyed positive energy to many with her wit and humor during the Corona period. This year she received the “Golden Blogger” award for this commitment. The entertainer Marijke Amado started with Rudi Carell in “Am Running Band” on German television. This was followed by many successful formats in the Netherlands and Germany – such as the WWF CLUB, the mini playback show and Amado & Antwerpes. Children are very important to the entertainer. A maternity ward in Senegal has borne her name since 1996. Marijke Amado is also the author of several books.