The Danish fashion fairs CIFF and Revolver will officially take place under one roof for the first time this summer, CIFF announced on Wednesday.
At the beginning of the year, shortly before the February editions of both trade fairs, CIFF had already announced the takeover of its competitor Revolver. Although the two events did not take place together at the beginning of the year, the takeover was an important topic among exhibitors and buyers in the exhibition areas.
Both fashion fairs will now take place from August 9th to 11th at the Bella Center in Copenhagen. This venue has long been used by the CIFF trade fair, which is also based there. CIFF director Sofie Dolva is in charge of the joint trade fair edition, which is to offer “a new and optimized trade fair experience” on an area of 20,000 square meters in the summer. Over 800 brands are presented – from Scandinavian to international, up-and-coming and established. Exhibitors include menswear, womenswear, lifestyle and beauty.
“Together we can get the best out of Danish, Scandinavian and international fashion and create a coherent and high-quality trade fair experience for brands and buyers,” says Dova. “CIFF x Revolver challenges the concept of the fair in order to meet the needs of the future and create optimal conditions for brands that want to act, develop and shine in an international context.”
This translated and edited post previously appeared on FashionUnited.nl.