TO mid-October BIMBINFIERA returns, the event organized by Sfera MediaGroup, the childhood division of RCS MediaGroup, and its “family friendly city” which will lead visitors to discover the latest news on pregnancy, babies and families. October 14th and 15th will be two intense days dedicated to education, information, discovery and entertainment for adults and childrenwhich begin in the Parco dell’Accoglienza with the exclusive Bimbinfiera welcome gift.
Between Parks and Exhibition Gardens we continue with ideas and novelties from beyond 70 brands For preview and test materials and products, and also buy them at special prices. Furthermore, in the different spaces the thematic islands which make up the extraordinary widespread exhibition of Bimbinfiera, with iconic products relating to sleeping, feeding, playing, bathing and travel.
Bimbinfiera health and information
The appointments with information and health are then in the Conference Centre, with a series of masterclasses held by specialists and experts and with journalists from RCS’s childhood publications, on the main topics related to pregnancy, care and well-being of mothers and babies. And in the family clinic, organized by the UNISALUS Milan Medical Center, where new and future parents can discuss and receive free advice from medical specialists (pediatricians, obstetricians, gynecologists, psychologists, etc.) on pregnancy, weaning, nutrition, daily care and much more.
There are also many courses dedicated to the well-being of the little ones: pediatric safety and unblocking, organized by the Italian Red Cross; road safety education for children, held by the State Police; and with experts, to learn newborn massage techniques. Exclusively for Bimbinfiera, for the second consecutive year, future mothers can also access free of charge EMOXIONE, the exclusive 5D prenatal photography service.
Children of all ages are welcome
To welcome children of all ages, the playground, where they can share moments of socialization through play that are fundamental for the development of children through workshops and shows curated by Coccole Sonore, and, new for 2023, with the new Bottega delle Meraviglie in collaboration with Rainbow, the global content company created by Iginio Straffi. Here you can meet Pinocchio and Freeda, the much-loved characters from the TV series “Pinocchio & Friends”, and watch the Play and Have Fun show on stage.
Furthermore, among the many events is #SOSPARENTITORI by Francesca Valla, in the Bimbinfiera House, where the famous TV Nanny Francesca shares experiences with parents and entertains the little ones with meetings and animated readings. The space organized by Superpapà, the largest community of dads, led by Silvio Petta, is dedicated to fathers and fatherhood issues.
Mums and dads will also be able to challenge each other and demonstrate their stroller driving skills in the exclusive Stroller Racethe now iconic race against time in an obstacle course, and thanks to the equipped spaces of Bimbinfiera, live the needs of the little ones without worries, from the nursery to the Breastfeeding Lounge.
Bimbiniera, how to access
In support of families, also for the 2023 edition, Bimbinfiera confirms free entry for children up to 10 years old. The ticket, at the unchanged cost of 15 euros, is already available in presale on www.bimbinfiera.it. Furthermore, the complete schedule of events, news and promotions is continuously updated on the website and on the Facebook page @bimbinfierasfera.
This year too, Bimbinfiera sees at its side important companies that have chosen to be partners, actively contributing to the development of the fair-event with ideas and projects: Huggies, Inglesina, MAM, Peg Perego, Weleda – Main Partner; The Playful Living – Technical partner; UNISALUS Medical Center Milan – Scientific partner. The RCS MediaGroup publications, Io e il mio Bambino and quimamme.it, are Media partners.
The 59th edition of Bimbinfiera is supported by a multimedia campaign planned on Cairo Editore and RCS MediaGroup media, through dedicated newsletters and with the distribution of discount vouchers at pre-natal courses, nurseries and in specialized early childhood shops, Prenatal and Bimbo Store.
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