“We want to be exactly the place where brands become big,” explained Tarek Müller, co-founder and co-CEO of ABOUT YOU, in one previous conversation with FashionUnited. This is exactly what ABOUT YOU continues to consistently implement: The marketplace is growing – and shows how easy it is for fashion labels to sell on the platform.
With the new Seller Center, a greatly simplified onboarding and flexible integration options, the Hamburg fashion and lifestyle retailer is training partner.aboutyou.com targeted at European fashion labels, especially independent niche brands and ambitious start-ups. Over 200 new partners who have gone live in the last six months alone show that getting started works: quickly, easily and with access to ABOUT YOU’s over 13 million customers.
Selling: easier than ever
With the Seller Center, ABOUT YOU makes entry into the marketplace easier than ever before. The central self-service tool enables smooth integration without technical entry hurdles, registration fees or complex product specifications. It usually only takes four weeks from registration to go-live. The requirements are deliberately low: all fashion brands based in the European Union can take part, regardless of company size, product range or e-commerce experience. Anyone who creates fashion and wants to grow is welcome.
More than 200 new marketplace partners
The response is clear: within just six months, over 200 brands have successfully gone live via the Seller Center, sending a strong signal for the scalability of the model. The German specialist for high-quality outdoor clothing Outdoor-Shop.com provides a clear example of this: Only 17 days passed between registration and the first sale. “The training and integration went really quickly and smoothly,” confirms Managing Director Andreas Frenzel.
A clear process: Five steps to going live
The path to the ABOUT YOU marketplace is deliberately kept simple for brands of all sizes and previous digital experience. About the platform partner.aboutyou.com New partners can register with just a few clicks and receive direct access to their contract documents, information on commission, general terms and conditions and FAQs. All relevant company data – including logistics information and brand details – are then recorded in a three-part form.
The subsequent verification is completely digital and free of charge. A lean KYC process, in which company documents and contract documents are uploaded, enables a quick check and legally secure connection. Product uploads via Shopify, API or established integration partners such as Tradebyte and Baselinker are just as flexible as the platform itself, with more coming soon. The ABOUT YOU Service Desk is available to support you throughout the entire process, from the first step to go-live.
Central control, full flexibility
Even after launch, the ABOUT YOU Seller Center serves as a control center for product ranges, prices and performance data. Brands always retain full control: they use the Seller Center to control products, prices and inventories and evaluate relevant sales metrics such as sales and performance data. The tool is supplemented by a constantly growing network of integrators. ABOUT YOU specifically expands interfaces to established systems to give brands maximum flexibility in technical connection. Product information can be automatically transferred to the Seller Center without any manual intermediate steps. Tradebyte and Baselinker are already live, ChannelEngine and Plentymarkets will follow shortly.
Become visible with retail media
With Retail Media, brands can specifically strengthen the visibility of their products in the ABOUT YOU online fashion store – exactly where customers browse. The platform makes it easier to get started with an attractive offer: for new brands, the retail media budget used is doubled up to a maximum of 50,000 euros. This corresponds to a 50 percent discount on sponsored listings and advertising placements within the platform. The co-investment is valid for the budget used until October 31, 2025 and is aimed at partners whose registration is already underway.
Your brand deserves more visibility.
Now open partner.aboutyou.com Register and easily sell via ABOUT YOU in just four weeks.