Twitter has just announced the launch of a new feature for brands that want to sell products directly on the social network: Twitter Shops. These are virtual points of sale that can present up to 50 products.
Twitter Shops with very limited access
Accessible from a tab on a brand’s profile, users will be able to discover a very simple interface, presenting a list of products. However, it will not be possible to buy them directly on Twitter. A link will send the buyer back to the brand’s online store to finalize the order.
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Presentation of Twitter Shops from a button placed directly on a brand’s profile. Picture: Twitter.
Currently being tested with several American companies, Twitter recalls that the Twitter Shops function will be free for any brand that wishes to use it. During the trials, the stores will only be visible to users based in the United States, using the English version of Twitter, and an iPhone. However, these restrictions should gradually be relaxed.
A foray into e-commerce that continues
This is really not Twitter’s first attempt at creating a shopping experience. In 2021 it multiplied the approaches by various means, with a less successful version of the Twitter Shops. Brands could present a few products directly on their profile, in a carousel mode. It had also created rich links for the product pages, directly presenting a “buy” button in the map.
Like other major social platforms, Twitter seems to want to take advantage of the lucrative eCommerce sector. Image: Twitter
In a more social aspect, Twitter approached Walmart during the holidays to broadcast live shopping sessions. For the occasion, the sign had secured the services of singer Jason Derulo.
” We want Twitter Shops to be the home of marketers on Twitter where they can intentionally build a catalog of products for their audience.,” explains the social network in a communicated. Following the progress of the tests, Twitter is talking about the possibility of going beyond 50 products, which would allow larger brands to consider Twitter Shops as a serious option. However, it remains to be demonstrated that users have an interest in shopping on Twitter.