In Dili, the starting season will see two contestants familiar from Tiktok.
Two entrepreneurs familiar with Tiktok are fighting to win the deal; Vili Viljakainen and Elias “Mäksä” Mäkinen.
24-year-old Mäksä, Diil’s youngest competitor, has become popular on Tiktok, especially for his travel videos. He thinks that the Tiktok background was useful in Diil.
– In Tiktok, you get experience performing and being in front of the cameras. You also get used to it in public, says Mäksä.
Mäksä tells how he is stopped on the street every week.
– They tell me that hey, you’re the one I know from Tiktok. In the future, maybe it will be said that you are familiar with Diili.
Elias “Mäksä” Mäkinen is Diil’s only competitor under the age of 30. Henri Kärkkäinen
According to Mäksä, the parkers are either “just crazy”, i.e. 15-25-year-olds who know Mäksä from Tiktok. At business events, people over forty recognize Mäksä from Linkedin, where he currently makes more content than Tiktok.
Diiliin Mäksä decided to apply to show that even young people can do it.
– I wanted to show that even young people have skills, you just have to apply for screen positions. Quite a few young people don’t dare to apply, and this gives the impression that young people can’t.
Mäksä, from Muurame, has been an entrepreneur for five years, the focus is on marketing. In addition to its own Tiktoks, Mäksä also makes content for other companies.
Mäksä used to make moped videos on YouTube, which left a spark for content production.
– Tiktok gave the most visibility with the least effort. I started betting on it.
Mäksä has about 25 million views on his Tiktok videos and on average his videos are viewed about 50,000 times.
Mäksä says he is a person who doesn’t talk bad about others.
– It was a big surprise how the questions in Diili were formulated in such a way that you have to say something bad about someone else, even if this person has done a top performance.
A long-term dream
Vili, 30, from Vantaa, has been making Tiktoks for years. The social media entrepreneur says that he watched Diili for a long time and dreamed of being a part of it one day.
Vili Viljakainen gets his living largely from social media. Henri Kärkkäinen
– I was surprised how hard the time pressure is here to complete the tasks and the fact that… I don’t have to censor myself now. I can’t really say, says Vili.
Again, he would not apply to Diili.
– This format has been seen. Survivors interest and The Amazing Race. I have always had three formats where I would go, the number one was Diili and it has now been seen.
Deal on Mondays 15.1. starting at 9 pm on Nelose and Ruudu. See program information on Telkku.com