THEThe fashion month can be said to be officially closed with the last Autumn-Winter 2024/2025 fashion show that was missing, that of Celine, presented on March 12. And now it’s time to think about upcoming eventswhich as usual will take place around the world: le Cruise 2025 collectionsprotagonists of the fashion grand tour.
From Dior to Chanelthe dates of unmissable appointments are already pouring in with the most evocative fashion showsthose dedicated to “holiday” lines Cruise and Resort. And the agenda gets thicker, despite the controversies which arose during the pandemic on the waste of money, energy and the problems caused to the environment by this movement of people and clothes around the globe: everything, after a few years, seems to have returned to normal.
In Dior’s Renaissance garden
The brand led by Maria Grazia Chiuri choose the Scotlandand to be precise the suggestive location of the gardens of Drummond Castleto present the next one June 3, 2024 its Cruise 2025 fashion show.
The Renaissance garden of the building, built at the behest of the Drummond family starting from 1491 and renovated in the first half of the 17th century, is a mix of Italian and French style, with terraces, statues, centuries-old trees – such as the beech planted by Queen Victoria on the occasion of his visit in 1842. A 17th century sundial stands out in the centre. Details that are preparing to make the fashion show even more evocative. Never open to the public, the castle is currently the residence of Lady Jane Heathcote-Drummond-Willoughby, twenty-eighth Baroness Willoughby de Eresby, who was maid of honor at the coronation of Queen Elizabeth II.
Drummond Castle near Crieff, Perth and Kinross, Scotland, the evocative location chosen for the next Cruise Dior show (Photo: Dior/Katielee Arrowsmith/SWNS).
Why Scotland? The founder Christian Dior he was inspired by the territory for his collection of debut in Autumn Winter 1947, Écosse. And the Maison held a sumptuous dance at the Gleneagles Hotel for the spring-summer collection 1955. Maria Grazia Chiuri, for her part, will involve local artisans and protagonists, just like at the last Cruise held in 2023 in Mexico City.
The finale of Dior Cruise 2024 in Mexico City, in the cloister of the Antiguo Colegio de San Ildefonso (Photo: Spotlight Launchmetrics).
The last time the fashion system landed in Scotland for a fashion show was in 2012 for Chanel Métiers d’Art at Linlithgow Palace, near Edinburgh.
The May 2024 Cruise fashion shows, from Gucci to Chanel
Among other brands that have already announced their appointments, Gucci: the Maison will present the Cruise 2025 collection, designed by creative director Sabato De Sarno, in London on May 13th. The British capital has already been the scene of the exhibition Gucci Cosmos this winter; and the British capital had already been chosen in 2016 for the Cruise 2017 fashion show (impossible to forget the creations of Alessandro Michele in the cloisters of Westminster Abbey).
An image of Gucci’s Cruise 2017 show in Westminster Abbey in London (Photo: Getty Images).
Chanel instead he returns to parade in southern France. After the Autumn-Winter 2024/2025 collection inspired by the suggestive northern location, Deauville, the Maison arrives in Marseille. The date, May 2, 2024after having shown in 2021 in Les Baux-de-Provence and in Monte Carlo in 2022. In the past other French brands such as Jacquemus they had stopped in the well-known seaside resort.
The June 2024 Cruise fashion shows, from Max Mara to Louis Vuitton
The Resort 2025 fashion show by Max Mara will be presented in Venice on Tuesday 11 June 2024. The choice of the Serenissima comes after the fashion shows organized in Stockholm and Porto. Also Louis Vuitton he wasted no time and has announced its next destination for the Cruise 2025 fashion showthe Spanish city of Barcelona. After last year’s show on Isola Bella on Lake Maggiore, Nicolas Ghesquière brings the women’s collections to the Catalan capital.
The date to mark in the diary, the May 23, 2024in conjunction with ithe largest sailing event, the 37th America’s Cup Louis Vuittonwhich will be held right on the Spanish Mediterranean coast, from August 22nd to October 27th.
Not just Cruise. The upcoming Pre-Fall 2024 fashion shows
Not just Cruise. The traveling shows now also involve the pre-collections that anticipate the next Autumn-Winter season, usually presented via lookbook. For its Pre-Fall 2024, which found a home in India last year, Dior moves to New York and chooses the Brooklyn Museum, next April 15th. The Pre-Fall 2024 fashion show by Louis Vuitton it will instead be held on April 18th at the Long Museum West Bund in Shanghai. He is also preparing for an off-season show PucciThat will show in Rome with the line Very Vivara next April 4th.
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