The Cure: Fair prices for everyone, without dynamic development and “premium offers”

The Cure have announced new dates for their Lost World tour. The concerts will take place between May and July 2023 in the USA. With increased production costs and the post-Covid need to make as much money as possible from concerts, an increase in tiered premium offers, as well as the increasing practice of dynamically adjusting prices in response to demand, this news could have resulted in exorbitant ticket prices . Instead, the gothic rock band has announced that they will neither agree to dynamic pricing nor offer premium packages.

In a statement released on Friday (March 10), The Cure wrote: “We want the tour to be affordable for all of our fans, so there is a wide (and we feel fair) range of pricing options for all shows. […] Should something happen that causes a fan not to redeem a purchased ticket, they can resell the ticket at the original price.”

That last sentence refers to the fact that large supplier companies in the US are able to skyrocket prices, particularly through their control of the aftermarket. This is how The Cure react to the problems and prove that it can also be in the hands of bands to oppose the price development. However, the band also noted that some state laws do not allow them to take a stand against the practices of distribution sites.

It is not yet known how much the tickets will cost in detail. The Ticketmaster Verified Fan program will go on sale next Wednesday (March 15).

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