The complicated return of Tinelli

Marcelo Tinelli has intense months ahead. In May the license that was taken from the presidency of San Lorenzo expires, by June he plans to return to television with his program every year and in July the Professional Soccer League, an organization he chaired until recently, could be dissolved.

Tinelli’s life is always crossed by tensions. If it is not the negotiation for his contract, it is his relationship with political power or his performance as a sports leader. This aspect is perhaps the one that brought him the most bitterness in recent times. Tinelli took leave from the San Lorenzo club and is about to win. Returns? It is not clear what the television showman will do, but this magazine was able to find out what they think of San Lorenzo. A couple of weeks ago, Tinelli went to visit the Minister of Tourism and Sports Matías Lammens to tell him that she wanted to return. Lammens, who moves in San Lorenzo as if he were still the president, recommended that he not do so. “It’s over, Marce”, would have been the advice for his friend.

In the economic aspect, Tinelli has been making water for years. Bounced checks, debts and even seized accounts are a constant in his financial life, which led him to earn a reputation for being a poor payer.

In 2020, businessman Sebastián Eskenazi asked to seize an account that he had as collateral for a debt between San Lorenzo and the Bank of San Juan.

In recent days it was learned that, according to the records of the Central Bank, he came to issue bad checks for about 90 million pesos only in March of this year, through the company Publicidad e Imagen SRL that he integrates together with his children Micaela , Candelaria and Francisco. But they are not the only debts. According to the records of the BCRA, Tinelli, in person, has rejected checks for more than 60 million pesos, and if the companies in which he has the power to sign checks are taken, the sum amounts to about 350 million pesos.

In San Lorenzo, for example, complaints arose on social networks for owing money to part of the club’s basketball team.

Return. As for his television life, it is scheduled to start in June on Channel 13, where he maintains a dual relationship. She gets along very well with Adrián Suar because she shares with him an artistic view of the products. That is, they only talk about television issues. The friction comes when it comes to the numbers. There the interlocutor is Daniel Zanardi, the general manager of the channel and who has the pen for the contracts. At this point there will be some rough edges. How will it be paid? Will it be a comprehensive contract or will a contract be made on the one hand with Tinelli as a figure and another with the details of the artistic production? Legend has it that Zanardi, a few years ago, had some headaches because Tinelli would have put the artistic contract between Canal 13 and La Flia Producciones as a guarantee for some of his San Lorenzo debts. This type of movement put at risk the collection of his salary for all the workers of the production company and even the guest stars. In other words, if someone executed the guarantee, everyone ran the risk of not getting paid.

Another point to agree on Tinelli’s contract is the end of the show. When it ends? This year the World Cup will be played in Qatar and it starts in mid-November. Like every World Cup, Tinelli intends to go, but also for a strategic issue. During that month there will be no talk of anything other than football, so a dance contest runs the risk of measuring very little.

Measurement problems are not only attributable to the World Cup. For years, television has been on the decline and younger audiences ignore Tinelli, when a decade ago he was the absolute owner of the rating. The new ways of consuming content are forcing Tinelli to change the ways of creating them. On Instagram he has about 9 million followers. That audience, which goes beyond the borders of Argentina, is much more people than those who watch it on television. This led him to begin negotiations with other players in the audiovisual business. There is a possibility that he will expand his horizons beyond television and make his footing in the platform universe. Last year he was in talks with Paramount Plus, owned by Viacom, to do a talk show, but the possibility of a reality show about his life was also being considered. Everything is under evaluation.

These economic and sports discomforts led him to tension with the Government. From the AFA they slip that not even President Alberto Fernández wanted to intercede to rescue him from his departure from the Professional Soccer League. They would only have given her time to arrange his exit.

Now she has gone to Mexico for a few days to rest with her children, where they are visiting Micaela, who is living in Tijuana to accompany her boyfriend Lisandro “Licha” López, who is playing for Xolos in that city. To the trip they were Candelaria, Francisco and Lorenzo. A family break before returning to chaos.

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