As you will discover in this ebook, customer reviews have been around since the dawn of time. From the Mesopotamian era to the creation of Amazon via consumer associations, human beings have always felt the need to seek the advice of their peers to consolidate their choices, to be heard and to belong to a group. It’s in our nature. In recent years, with the emergence of the web, customer reviews have become a key element in the consumer buying process.
Why are customer reviews so important?
They are of paramount importance for brands. Indeed, 90% of buyers consult customer reviews before making a purchase. They can be positive, negative or neutral. Their importance is such that they can even make and break a company’s reputation.
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Tired of advertising, the majority of consumers prefer to refer to real feedback, written by real customers.
By downloading this white paperyou will discover just how much more powerful customer reviews are than advertising.
On the program of the e-book:
- The definition of customer review
- The positive customer review
- The negative customer review
- The neutral customer opinion
- The fake review
- The reported customer review
In 2022, brands must absolutely consider and take this component into account in their marketing strategy. This white paper will allow you to understand how customer reviews can gain impact on your various web media. First of all, to be credible, a customer review should ideally mention the period and details of the service evaluated, the date of filing of the review by the customer, the date of publication of the review, the details of the ratings by criteria and the overall satisfaction rating assigned by the customer, the comment, the review identifier and the customer’s level of satisfaction.
How to catch up with a dissatisfied customer thanks to customer reviews?
In partnership with Ifop, Plus que PRO has carried out a study to better understand the relationship of French people to customer reviews in the building sector. It appears that 83% of customers consult company reviews regularly or systematically. 54% believe they need to be verified by an organization, 53% expect to read both positive and negative reviews. Finally, for 30% of respondents, good reviews justify slightly higher prices.
In this ebook, you will also discover why it is essential to detect a dissatisfied customer from a negative opinion. This is sometimes an opportunity to convert a detractor into a defender of his brand. You may be able to turn a source of dissatisfaction into an opportunity to retain a customer. In effect, by downloading this white paperyou will find out why over 90% of dissatisfied consumers come back for a new purchase, if their problem has been resolved quickly and efficiently.