White Papers > Marketing > The complete guide to marketing for 2022
Discover the tools, resources and skills that will enable marketers to succeed in 2022.
Through brandwatch
French language
After the panic of the last two years, 2022 is placed under the sign of technology and big data.
To learn more about the skills, mindsets and technologies to prioritize for marketing success this year, we interviewed 63 marketing experts from the Brandwatch community to find out how they are approaching this “post-pandemic” period.
In the contents of the guide you will find:
- The main challenges faced by marketing experts
- Lessons from 2021 in customer knowledge, what worked and where there is still room for improvement
- In which areas to focus your efforts in 2022 to succeed
All complemented by advice from experts at Logitech, Wunderman Thompson or Manchester United.