Increased competition forces brands to differentiate themselves. The product launch is no exception to this rule of the market. Developing new products is an integral part of company life. This allows a brand to innovate, with the aim of responding to new uses. Yes, but poor organization or a missed step at product launch can lead to failure. In this white paper of about thirty pages published by HubSpot, you will discover the key steps for a successful launch and a complete checklist to check that no phase has been forgotten.
What are the steps for a successful product launch?
To be successful in a product launch, you have to be well prepared. As HubSpot reminds us in its white paper, “every product launch is unique”. There is no miracle recipe to ensure its success for sure, but there are major steps to follow to put the odds on your side. By downloading the guide, you will discover that good preparation contributes to anticipating the unexpected and to facilitating the distribution of tasks within the team. This guide and its checklist make it possible to provide effective support for organizing a product launch.
After Apple, Google wants to limit the tracking of Android users
HubSpot reveals the 20 essential steps for a successful product launch. Here are the first 5:
- Do a market study
- Set the market launch goal
- Identify the target
- Determine a positioning
- Defining consumer purchasing levers
What communication actions to put in place?
By downloading this white paper, you will have access to the entire process to follow for a successful product launch. HubSpot also guides you in the communication actions to take to optimize the impact of your launch. You will discover that it is essential to plan press relations and partnerships with influencers. These are effective tools for relaying the release of the product and reaching your buyers persona.
To optimize the success of your product launch, you will also need to put in place a digital strategy. Website, display advertising, SEO, social media… So many essential channels in 2022 to ensure good communication for your launch. Depending on the defined target, you will have to select the right distribution channels, to push the right message, at the right time, in the right place. In short, this white paper guides you from A to Z for a successful product launch. Don’t miss it.