This year In the automotive industry, sales are expected to fall by 25% on average based on price adjustments and the interruption of the supply chain for vehicle manufacturing. Beyond this panorama, there is a great opportunity in the industry not only of new carsbut also used and garments, thanks to the use of technology.
Dealership 4.0 is the future of dealerships. Digitization and automation to optimize operations or processes that, with artificial intelligence, provide a personalized purchasing experience, and the connectivity and online platform simplify the acquisition process. Plus, intelligent service anticipates and resolves problems for complete satisfaction. These platforms, with the use of artificial intelligence, can personalize the user’s purchasing experience by making the vehicle offer more attractive.
To be 4.0, the use of artificial intelligence is necessary, which is here to stay and is growing exponentially in many industries, not only in the automotive industry. Growth in the use of artificial intelligence of 37.3% is expected between 2023 and 2030, according to data presented by Grand View Research.
Specifically in the automotive market, today work is being done at a higher level of processing to achieve better quality of leads. There are corporations like Volkswagen and Ford Dietrich that are working on the development of Generative Artificial Intelligence. In Argentina, there is progress in the use of technology where progress is made even in vehicle reservation versus Spain, for example, where the generation of queries is done more through forms than through conversational solutions.
Marin Motorcycles It is an example in the sale of motorcycles with the use of artificial intelligence because since with its chatbot with artificial intelligence it can offer multiple options in terms of motorcycles and inquire about the requirements of the potential client, it has a wide variety of models and is discarding in based on what the potential client answers.
The use of artificial intelligence is already part of a need in various industries, even more so with the boom in GPT Chat. Each development will depend on the idiosyncrasy of each place, but today the level of information processing fed by maximizing the results of companies by transforming the commercial area, customer service, HR, etc. Today, from the comfort of their homes, people can start a purchase, whether for 0Km, accessories, polarization, services or insurance. And for this technology is necessary.
What is a 4.0 dealership? The basic thing is that they have an intelligent landing where the client can choose one or several communication channels that will be connected to each other. It is the digital showcase of the 4.0 dealership. It is also important to have dynamic smart forms where each question thinks, according to the steps provided in the previous step. It offers deep enrichment by combining a traditional form with an e-commerce site. A plus is an intelligent Web chatbot that easily converts landing page visits into potential customers. With a 24/7 automotive advisor on WhatsApp, you can have a humanized conversation of more than 20 minutes with the potential client about the desired car.
Results may vary depending on the specific implementation, scope and effectiveness of the solutions applied, but they will undoubtedly make the business more profitable and make the dealership’s customer experience better.
*Florencia Gioria is General Manager of RunOne
by Florence Gioria
