Redmax Sportswear, a brand of Dutch company FashionPower, conquers the world with socks made from coffee grounds. I’m sorry, what? Yes, from coffee grounds! The yarns are made from polyester and coffee grounds. The most important features of coffee grounds socks: they are odorless, absorb moisture and are super comfortable. In short: a breakthrough in the world of socks, a sustainable alternative!
coffee grounds
These are innovative times. Especially at the Dutch specialist for sustainable active and outdoor sportswear, FashionPower. Their trump card: yarns made from coffee grounds. One of FashionPower’s brands is Redmax Sportswear, which specializes in manufacturing sustainable, comfortable, affordable and functional sportswear. Last year the coffee socks were added to the range. Coffee boxers will follow in the second half of this year.
Unique product
With the coffee socks, we are introducing the world to a product that is unique in many ways. Most socks are made from cotton or wool or a mix of materials. Our socks are made from coffee yarn, whereby coffee grounds (the waste product of a cup of coffee) are added to polyester yarns using nanotechnology. Chemicals are normally used to make socks functional, but that is now being completely replaced by coffee. According to the Higg Index, polyester is the least polluting, and coffee grounds are a waste product that is recycled. It is therefore much more sustainable than cotton or wool in every respect.
Drycool function
That alone makes coffee socks a great alternative to regular socks. But that’s not all, because coffee socks have many other advantages. For example, they have odor control that prevents them from giving off unpleasant (sweat) odors. In addition, the breathable material feels very soft and comfortable on the skin. Nelemans: “Our coffee socks also have a Drycool function that keeps feet cool and dry in almost all conditions.”
Farewell to sweaty feet
We tested them in our area, of course with several volunteers. And guess what? Even the most stubborn sweaty feet were still dry and odorless after three days with the same socks! The reactions were incredulous, but above all enthusiastic. But perhaps the best thing about coffee socks is that they require far fewer chemicals and processes to make them, which is of course very positive for the environment.
An extraordinary story
Meanwhile, FashionPower is busy making the special history of coffee socks known to the world.
Our goal is to make the apparel industry more sustainable. We also want our children to be able to grow up in a healthy world – who wouldn’t want that? That is why we are constantly developing innovative, sustainable products. Our task is to convince buyers to make the right choice, so that they in turn can convince the end consumer. Of course, we are happy to help with our extensive marketing support. For example, we have shown the chain from the coffee bean to the coffee yarn to the coffee sock in a comprehensible manner. The consumer can see this via the QR code on the packaging. This works very well. I’m sure people are impressed by the level of pollution caused by the fashion industry and are happy that there are now sustainable alternatives. Such as our sportswear and our coffee socks.
Already over 2,000 points of sale and available in stock
In addition to the Redmax webshop, the coffee socks are already a great success and are available in supermarkets, drugstore chains, discounters and other convenience stores in 23 countries worldwide. From May 2023, the coffee socks will also be in stock and can be ordered in different sizes in white or black.