The two years of the pandemic were a very hard blow for many items and businesses. Gastronomy specifically suffered months of total closure, having to face taxes and salaries. The delivery compensated a part of the losses. But only with the reopenings with capacity since the spring of 2020, did they balance their accounts again. However, in 2021 there was an acceleration of the business. A handful of brands even managed to expand. And today the gastronomic franchises live a boomwith the opening of new premises locally but also in other places abroad.
Ice creams
The brand Lucciano’s was born a decade ago in Mar del Plata. And she became known for her palettes with fun presentations and renewed tastes, but anchored in the reverted Italian tradition and almost New York in the staging of her stores. Chosen the best ice cream in the City of Buenos Aires, today it has fifty storesand expands the franchise in Uruguay and the United States.
He debuted this summer with premises in Punta del Este (located on Gorlero and Calle 28, it is inspired by Casa Pueblo), the second Lucciano’s in Uruguay that already had one in Montevideo. And last year it opened its first location in the Florida Mall in Orlando. “We are doing very well, despite Orlando. An average of 40,000 people visit the branch per month and we intend to continue growing. When you do business, you dream of taking your brand to the world. In pursuit of growth, we are always looking for new markets and in the United States we see an opportunity. There are no artisan ice cream proposals like ours there. The public is used to consuming products of industrial origin,” explains Christian Otero, director of the company that managed to get the United States Food and Drug Administration (FDA) to certify its Mar del Plata factory to export its products to the United States.
pizza
There are two local pizza booms in the last year. The exponential growth of the chain Kentucky, belonging to desarrollora Gastronómica, owner of brands such as Dandy and Sbarro, among others. And on the other hand, the New York-style pizza, with Hell’s Pizza as the maximum exponent.
Kentucky opted for an expansion process a decade ago. today has almost 70 local opened in Argentina with its pizza al corte franchise, and expanded in Uruguay with an investment of $1.2 million in its three branches in Montevideo, to which others will be added. “The first stores are located in the downtown area, Pocitos and Carrasco, and in Punta del Este. Five stores in total in the coming years,” said Francisco Bazán, director of franchises for the chain that plans to expand to Peru, Paraguay and Brazil.
Hell’s Pizzawho was born in 2017, today has 32 locations in the AMBA, Salta, Neuquén, Mendoza and San Juan, and will add another 15 franchises this year, to continue expanding throughout the interior of the country and land in other markets: it will reach Campana, Quilmes, Bahía Blanca and Córdoba, and plans to enter the United States, Uruguay and Mexico in the second semester.
“We were the first to land with this format in the country. We did it with a team of experts in gastronomy, to develop a chain and not a single location. Fortunately, everything went according to plan and in pandemic we multiply the number of branchesunlike other brands,” celebrated Matías Cabrera, founding partner of Hell’s. “We expanded thanks to the adoption of dark kitchens, which allowed us to identify points of sale in different neighborhoods, which later became new stores,” Cabrera added. .
Coffee
After the entry of the American coffee chains in Argentina, the market was rearmed. And new local franchises appeared that adapted the new aesthetics to Argentine tastes, now for export. there he celebrates Toasteda franchise founded in 2015 and owned by the gastronomic group RE, which already has 21 locations in Argentina, and three abroad (two in São Paulo and one in Montevideo), and plans to expand in Uruguay and Paraguay. “In Uruguay we have a plan of five roasting openings in the next five years, one per year. Four in Montevideo and one in Punta del Este. We want to internationalize the brand”, said Fernando Goijman, owner of Tostado Café Club.
In another segment, Paniborn from the ingenuity of the publicist Eliana Trotta in 2010 (she started selling cakes from her home a year before), became stronger in the local market (she has seven branches) and expands abroad: it opened in the Aventura Mall, in Miami.
“We were looking to get to Miami because it is the destination in the United States where it is easiest to enter. It has always been a place that interested us. It is attractive from a business point of view, but it is also fanoints like a strong stained glass windowespecially for Europe,” says Juan Bóscolo, Operations & Expansion Manager at Pani. The Aventura Mall store registers about 4,000 tickets per month, while the branches in Argentina reach an average of 3,500 monthly transactions.
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