The Body Shop is the first global cosmetics brand to be 100 percent certified vegan by the Vegan Society. The British cosmetics company said the groundbreaking certification covers all ranges, including skin care, body care, hair care, makeup and fragrance lines. This achieved an ambitious goal that The Body Shop had set for 2021, when 60 percent of its products already bore the Vegan Society trademark.
The Vegan Society is the global gold standard for the certification of vegan products in various industries. The certification process is “extremely thorough” and includes a meticulous assessment of all supply and manufacturing operations of raw materials in the product catalog, The Body Shop explained. This meant that over 4,000 ingredients from over 1,000 products had to be validated to receive the seal.
“We know that vegan beauty is important to millions of people around the world and we have worked tirelessly to achieve this major milestone,” The Body Shop CEO Ian Bickley said in a statement.
“We were the first cosmetics company to speak out against animal testing in cosmetics. We were the first major global cosmetics brand to use cruelty-free musk in our fragrances. Now we have achieved another world first,” Bickley added.
The Body Shop is the first global beauty brand to achieve 100% vegan certification across all product lines
According to Research and Markets’ May 2023 “Global Vegan Cosmetics Market Outlook 2028,” the vegan cosmetics industry will grow at a compound annual growth rate of 6.31 percent between 2023 and 28, reaching $24 billion (nearly €22 billion) by 2028. to reach.
While more than one in 10 young people in the UK said “vegan” was an important factor in health and beauty purchasing decisions, The Body Shop added that it was responding to “growing consumer demands”.
“We warmly congratulate The Body Shop on having 100 percent of its product formulations vegan and certified with The Vegan Society’s Vegan Trademark,” said Chantelle Adkins, Director of Business Development at The Vegan Society.
“This was a big project for The Body Shop and shows commitment and dedication to vegan beauty. We hope this important step sets a global standard for other beauty brands to follow and inspires further change to reduce the use and exploitation of animals across the industry,” added Adkins.
This article originally appeared on FashionUnited.uk. Translated and edited by Simone Preuss.