The Big Brother phenomenon | News

“Big Brother is not a television program, it is a social phenomenon,” he said. Santiago del Moro at the beginning of a new edition of the patriarch of the reality shows. It sounds exaggerated, but dutch format successfully installed throughout the world, decades ago, it was conceived as a kind of experiment to spy on the lives of strangers. In fact, the Argentine versions are only remembered for the amplification of conflicts between participants, their survival strategies and relationships. As well as for the few who overcame the ephemeral media fame to enter the television and/or artistic medium.

Such is the case of the young woman Juliet Poggio, finalist of the last season, who now escorted the first twenty participants (later two more were added) until they entered the facilities where they will spend three months bidding for a prize of fifty million pesos plus a home. The beautiful actress and dancer demonstrated that she had many conditions for conducting, she provided freshness and spontaneity, and achieved relaxed moments for the nervous contestants.

The same did not happen with del Moro. Although he looked less excited than usual, which is appreciated, the uncomfortable dynamic of introducing and receiving each of the competitors in a studio, seeing them off so they could take a bus to take them to the
famous house, then exposing those routes and finally waiting for his income, became something very monotonous and extensive that the driver did not know how to handle. As a result, the last few were hastily dispatched and the first interactions of this eclectic group of strangers were not shown.

Instead, The selection of applicants was attractive. From the legendary melting pot of national race, there is an Argentine with Chinese and Taiwanese roots and, again, natives from all over the country, from Apóstoles, Misiones or Trelew, Chubut to the city of Salta, or
from the province of Córdoba, and even one from Uruguay. Although attractive and muscular boys and pretty and sensual girls prevail, there is an extra large model who learned to love her own body, a grandmother who dreams of being a star and a
shaved athlete covered in tattoos. Added to this are the Corrientes field laborer who dreams of studying veterinary medicine, the hairdresser from Córdoba married to a soldier, and a police woman, among the different ages, appearances, trades, professions and styles of work.
the applicants.

The challenge of the program is to recapture the public’s attention in the midst of a deep economic crisis and the testing of the new government authorities. We’ll see if he succeeds.

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